Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   

Agricultural News


Changing the Rhythm - The Rise of Disruptive Technologies and Their Influence on the Beef Industry

Tue, 21 Aug 2018 10:44:57 CDT

Changing the Rhythm - The Rise of Disruptive Technologies and Their Influence on the Beef Industry


During the recent Kansas State Ranching Summit on the future of the cattle industry hosted by Kansas State University, Dr. Tom Field, head of the Engler Agribusiness Entrepreneurship Program at the University of Nebraska, talked about the concept of disruptive technologies and how they have and continue to influence the beef industry.


“The classic definition of disruptive technology is a concept, idea or leverage, pulled off by a small, young or early entrant to an existing industry that literally rewrites the business model,” Field explained. “The classic example is Uber - the world’s largest taxi company that owns no cars.”


According to Dr. Field, one of the keys of a disruptive technology is that it looks at an industry with fresh eyes sees ways to fix problems within the industry. Field explains that oftentimes, people engrained in a certain area, business or industry will get into a rhythm of doing things and overtime become stuck in that same rhythm. When a disruptor arrives, they change that rhythm through innovative thinking, finding different, more efficient ways of doing certain tasks. One example of a disruptive technology within the beef industry is artificial insemination, A.I.


“It’s a very disruptive technology in its own right that has been adopted by some really forward-thinking producers, and yet we’re a little slow to the game as a total industry. So, A.I. is still a disruptive technology that hasn’t been leveraged to its full point. I think the next big one is real-time animal well-being monitoring (the ability to collect real-time data out of sick animals so a producer can anticipate their needs before it starts to show symptoms),” he said, explaining the benefit of that technology. “We’ll be able to actually find them quicker and lover our total use of antibiotics, antimicrobials. So, I think there are real opportunities in that space.”


Listen to Dr. Field talk more about disruptive technologies and their influence on the future of agriculture with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   

Hear Field talk more about disruptive technology and its influence on the future of agriculture, below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Corn, Soy, Cotton and Sorghum Harvests All Running Behind Schedule as Wheat Planting Wraps Up  Tue, 13 Nov 2018 16:16:17 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Tuesday, November 13, 2018  Tue, 13 Nov 2018 15:09:00 CST
  • FSA State Executive Director Scott Biggs Reminds Producers of Federal Disaster Program Deadlines  Tue, 13 Nov 2018 14:38:40 CST
  • Governor-Elect Kevin Stitt Announces Formation of Transition Team Dubbed Oklahoma's Turnaround  Tue, 13 Nov 2018 14:20:32 CST
  • Tuesday Market Wrap-Up with Justin Lewis  Tue, 13 Nov 2018 14:06:34 CST
  • Tuesday Afternoon Market Wrap-Up with Carson Horn  Tue, 13 Nov 2018 14:02:36 CST
  • Veterinarian Sam Barringer Explains Why Health and Vaccinations in Cattle Herds Aren't Synonymous  Tue, 13 Nov 2018 11:48:58 CST
  • Latest US Tractor and Combine Sales Report Shows Overall Sales Remained Positive Year-to-Date  Tue, 13 Nov 2018 11:38:26 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.