Pecan Council Chair Mike Adams Says He's Enjoying Watching the Seed the Industry Planted GrowFri, 31 Aug 2018 12:05:30 CDT
For Texas pecan producer and chairman of the American Pecan Council, Mike Adams, realizing a federal marketing order like the one that launched the APC not long ago, has always been a dream of his- or rather a vision.
“A wise man told me on time that the difference between a dream and a vision was - a vision - you did something about it,” he said. “So, I like to think of this as a vision for the pecan industry.”
Still in its infancy, the APC is already seeing success and its efforts so far continue to gain momentum. Adams talked about that success this week with Radio Oklahoma Ag Network Farm Director Ron Hays. Adams says that while other tree-nut industries may be more established, there is plenty of room for growth and that prospect looks promising.
“Our sister tree-nuts set some good examples, some high bars, that we want to reach some day. In fact, when we were promulgating the federal marketing order, we used the 50-year history of the almond industry. So, we don’t have to reinvent the wheel. We’ve got some catching up to do, but the great thing with pecans is we’ve got a preferred, healthy, American tree-nut and so we’ve just got to tell that story,” Adams said, and quipped with a pecan-grower’s humor. “The best time to plant a tree is 20 years ago and the next best time is today - so, we’re planting our tree today.”
One of the keys to the APC’s current and continued success, like Adams said, has been sharing the story of the pecan. To help them in that effort, the APC has retained the creative services of Weber-Shandwick, which helped to launch the industry’s promotional campaign earlier this summer branding the pecan as the “Original Super-Nut.”
“Being able to take this commodity to that level and to springboard into what we think is a bright future - taking it out of just the holiday season; taking it worldwide and viewed not only as a healthy food but a preferred one - that’s where we want to go,” Adams said. “Sometimes they say the hardest thing to do is start. Well, we’ve started.”
Listen to Adam’s complete conversation with Hays as they discuss the growing momentum behind the American pecan industry, by clicking or tapping the LISTEN BAR below.
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