Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Checking In on the Beef Checkoff - New 2019 Fiscal Year Budget Priorities Check All the Boxes

Wed, 17 Oct 2018 17:56:32 CDT

Checking In on the Beef Checkoff - New 2019 Fiscal Year Budget Priorities Check All the Boxes


Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with us about the programs reflected in the Checkoff’s budget for this fiscal year. Listen to Buckmaster speak with Radio Oklahoma Ag Network Farm Director Ron Hays about this topic, by clicking or tapping the LISTEN BAR below at the bottom of the page.



“We are excited about this year’s plan of work because we believe it delivers on all three of our strategic priorities including growing consumer trust, improving beef’s value proposition and embracing global exports,” Buckmaster said. “We’re going to be investing $1.74 million in programs of promotion research, consumer information, industry information, international marketing and producer communications.”


More specifically, Buckmaster says the investments will fund initiatives in state and national digital marketing promotions, international efforts in Japan, South Korea and Africa, the OBC’s continued outreach to health professionals, ag literacy programs, Beef for the Classroom and the Masters of Beef Advocacy program- among other new marketing efforts soon to be announced.



For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.


   



   




Listen to Buckmaster's full interview with Hays to hear about the priorities set in this year's budget.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Kansas State Explains The Old "Block" and Chain: How Farm Data Will Be Used on the Blockchain  Fri, 19 Jul 2019 17:41:03 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, July 19, 2019  Fri, 19 Jul 2019 16:34:23 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 19 Jul 2019 15:35:43 CDT
  • Michael Hooper Selected as ODAFF Agriculture Investigative Services Chief Agent   Fri, 19 Jul 2019 15:32:41 CDT
  • Afternoon Wrap-up with Dave Lanning  Fri, 19 Jul 2019 13:53:06 CDT
  • Update- R-CALF CEO Bill Bullard Responds to Our Monday Beef Buzz Regarding His Call for Mandatory COOL   Fri, 19 Jul 2019 12:41:54 CDT
  • Animal Activists Target Christian Faith and Church Communities to Advance Their Meatless Agenda  Fri, 19 Jul 2019 09:50:37 CDT
  • Atop the RON Rural Soapbox - Former Secretary John Block  Fri, 19 Jul 2019 08:59:16 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.