Chair of AFBF's Women's Leadership Council Sherry Saylor on Women's Advantages in Ag AdvocacyTue, 20 Nov 2018 16:53:52 CST
During the 2018 77th Annual Oklahoma Farm Bureau Convention held recently in Norman, Okla., Radio Oklahoma Ag Network Farm Director Ron Hays had the chance to speak with Sherry Saylor, Chairwoman for the American Farm Bureau Women’s Leadership Council. Saylor married into her husband’s multigenerational diversified farming operation located in Buckeye, Arizona. According to her, she got involved in Farm Bureau’s Women’s organization to help empower those women that advocate for agriculture. You can listen to their complete conversation by clicking or tapping the LISTEN BAR below.
“I’ve been in Farm Bureau for years and I truly believe in the unified voice of agriculture that Farm Bureau offers us, with the organization itself, with the community it provides and the leadership opportunities,” she said. “I’ve gone through a lot of training and I decided this is the time for me to step up and step out and become a leader and influence other farm women and men about the importance of finding our voice and being articulate in what we do.”
Citing the findings of a recent study by the Center of Food Integrity, Saylor says the Millennial mom of today, trusts farming women more than any one else to tell the truth about food. Saylor says she has tried to embrace that fact and use it to her advantage while also encouraging other women in the farming community to use their unique position of trust to help advance the ag agenda and engage with consumers. In doing this, she says it is important to help women that do participate by giving them the tools and confidence they need to tell the story of agriculture. Having a constant and consistent message is very important in order to capitalize on that consumer engagement.
“I think the message is that what we’re doing is being done with integrity. That it’s using the latest science. That it is based on responsibility,” she said. “We are the original stewards of the land and it behooves us to take care of the land and our animals and I think what we have to do is be transparent about what we do.”
In her perspective, consumers like farmers but don’t always trust their practices or methods in the production of their food. Saylor says by opening up the door or the gate to the farm and inviting people in to see what producers do and why they do it, is critical to reestablishing the consumer’s trust in the industry itself.
“Science is our best friend because it proves what we’re doing is good for the environment and good for the consumer,” she said. “I think it all comes down to relationships. We have to go to places we’ve never been before and we’ve got to establish relationships and trust with folks that are there and have those conversations.”
WebReadyTM Powered by WireReady® NSI
Top Agricultural News