Breaking Down the Dollars and Cents with Federation of State Beef Councils Chair Dawn CaldwellMon, 26 Nov 2018 10:46:12 CST
Dawn Caldwell is a cow/calf producer from Nebraska and currently serves as chair of the Federation of State Beef Councils. She spoke with Radio Oklahoma Ag Network Farm Director Ron Hays recently to talk about all that the Federation does to help promote beef and create beef demand.
“The Federation is the heart and soul of the state and national partnership of the Beef Checkoff,” she explained. “When a producer turns in their one dollar when they’ve sold their animal - 50 cents of that goes directly to the Cattlemen’s Beef Board, the federal purview. The other 50 cents of that dollar stays at the state level and the purview over that is them or their fellow producers - people from their state allocating that 50 cents out to create beef demand as they see best fit.”
All those different State Beef Council, which typically collect that 50 cents that stays in state, come together to form the Federation of State Beef Councils. According to Caldwell, those funds that are collected are used in several ways. The funds that are sent to the Federation are combined and used for much larger projects that an individual state couldn’t do alone. These are often large scale national or even international campaigns that promote US beef outside of the primary cattle producing states to major population centers like New York, St. Louis and Chicago for example. On the state level, state Beef Councils do different things - using their funds to invest in regional research projects, educational programs or localized promotional campaigns. At the end of the day, though, Caldwell says the priority, whether your talking about the state of national level, is to build consumer demand for beef. She says the Checkoff has recently made a large investment in the technology sphere to give consumers better access to beef information and enable them to connect directly with the industry.
“One project happening right now, is ‘Chuck,’” she said, explaining what the new artificial intelligence spokesman for beef does to help consumers educate themselves on beef. “’Chuck’ knows beef. If someone has a smart speaker in their house or a smart phone or computer, just log onto Chuck on the BeefItsWhatsforDinner.com website and you get to as Chuck all kinds of questions about beef, recipes, nutrition, etc.”
Listen to Caldwell and Hays speak about what the Federation of State Beef Councils does and how its projects are helping to connect consumers with the industry, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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