Cameron Bruett of JBS Says Traceability Should be an Industry Priority, But Shouldn't Be RushedTue, 04 Dec 2018 10:02:56 CST
Cameron Bruett is head of corporate affairs and sustainability at JBS-USA. One of the things the cattle industry has got to get figured out, according to Bruett, is the issue of cattle traceability and animal ID. He remarked on this subject recently during an interview with Radio Oklahoma Ag Network Farm Director Ron Hays.
“Animal ID… I just have full faith and confidence it’s going to sort itself out. I think there is economic opportunity there and I think as more and more consumers demand to know where the product comes from and we have the technology and capabilities to do it - then the question is not so much should we do - it is just when is it going to happen,” Bruett said. “Because, I think it is really going to unleash opportunity in the countryside, particularly in foreign markets and it’s going to give consumers confidence.”
Bruett says that as the industry has worked to define what sustainability means in regard to beef production, people have become more aware and have developed a better understanding of its practices, how they are done and why they are done. He says consumers are starting to realize that farmers and ranchers actually do strive to protect the environment, raise and handle animals with care and contribute back to their local communities. By implementing a system that will enhance the industry’s control and management of disease, is just another way of demonstrating to the public its commitment to producing a safe product. However, he admits there is a lot that must first be worked out before actually implementing it to ensure that it is done right and that all stakeholders can agree on it.
“If you can trace that beef back to the community of origin, that’s a good thing,” he said.” But, it’s not something to just flip the switch on and do it tomorrow. But, I think it’s something everyone in the industry should be seriously thinking about, because I think it’s going to empower that next generation of producers to really leverage our opportunity in the future.”
Listen to Bruett and Hays discuss the issue of cattle traceability further, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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