Plains Grains Releases 2018 Wheat Crop Quality Report - Mark Hodges Walks Us Through the DataMon, 17 Dec 2018 15:07:36 CST
During Plains Grains’ recent board meeting, Radio Oklahoma Ag Network Farm Director Ron Hays had the chance to speak with the organization’s executive director, Mark Hodges, who presented that day the final numbers on the data that had been collected on the quality of the 2018 wheat crop. According to Hodges, he is feeling very good about this crop, based on the numbers in this end of the year report. You can listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.
“I really do feel very good about the crop. Not enough quantity, but man the quality is great,” Hodges remarked. “It’s better quality than we’ve had in several years.”
Hodges says the remarkably high quality of this crop came at a bit of a surprise to him and most people initially, as he held early reservations about the crop at the beginning of the season. He attributes the crop’s overall success to the well-developed varieties that are available to producers today.
“Obviously, I am a little biased, but Oklahoma State University has some outstanding genetics, especially when it comes to quality,” he said. “I think they’re expressing themselves in the marketplace now and they’re starting to spread outside the state of Oklahoma and I think it makes a difference.”
Now, with this final report complete, Hodges can begin the process to market the grain that has been harvested. Armed with this information, Hodges can offer potential customers better insight into the wheat they purchase.
“We can really provide a customer with a way to define the current crop based on where they might be able to access it from a terminal standpoint,” he said. “It does a better job of defining for the customer where they can find quality versus maybe the traditional crop reporting districts which may or may not be associated with a terminal.”
While Hodges works to better connect end-users with producers so that a better understanding and relationship can be forged by the two segments, he says the key to future success will be continued efforts to improve the lines of communication. Without that important component, he says it will be difficult for producers to understand the needs of the end-users.
“Of course, that’s communication, communication, communication - but realistically, it’s much easier if we can convince our customers to pull what they want through,” Hodges explained. “We push as hard as we can. But, we really need the customer to define what they want quality-wise and then reach out for that in known varieties. It’s extremely helpful because then we can be sure we’re providing them something they need, want and can make a profit on.”
Listen to Hodges and Hays speak more in depth on the quality of the 2018 wheat crop here in Oklahoma and the progress that has been made on the 2019 crop, by clicking or tapping the LISTEN BAR below.
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