American Angus President John Pfeiffer Offers the Back Story of the 40 Year Overnight Success of the Certified Angus Beef ProgramThu, 27 Dec 2018 18:06:51 CST
Earlier this fall, Oklahoma breeder, John Pfeiffer, was elected President of the American Angus Association. Before he started going through the officer chairs of the breed association, though, Pfeiffer served on the Certified Angus Beef Board and was sitting as the chairman the year the brand eclipsed the billion-pound mark of beef sales. During the 40th Year Anniversary celebration of the beef brand that has become the gold standard of branded beef programs, Radio Oklahoma Ag Network Farm Director Ron Hays caught up with Pfeiffer to talk about the remarkable success of the brand and the tenacity of the Angus producers that have made it possible.
“Everybody talks about the overnight success of CAB, but we have to remember it took us nearly 10 years to really sell the first million pounds,” he said. “Now, we’re having 100 million months on the go… Being a true disciple of CAB is what has helped create the Angus breed.”
Pfeiffer remembers the hardship that the program had during its formative years when it had trouble getting its footing in the marketplace. He recounts a few times when the program was almost shut down when the board lacked faith in the young brand’s full potential.
“Today, there is a clamoring for more of it. Our participants continue to want more of the product and actually they are wanting more prime products. So, that’s another area we’re going to have to increase,” Pfeiffer said. “CAB has become so important at the present time. There is more pounds of CAB that goes out then there is select beef right now and that is phenomenal. When you become a class of meat - that sets you apart in the beef industry.”
Listen to Pfeiffer and Hays discuss the CAB success story that has taken 40 years to write, on this special flashback edition of the Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
WebReadyTM Powered by WireReady® NSI
Top Agricultural News