Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Dairy Defined: Shrinking Plant-Based Beverage Sales? Hmmm-

Tue, 14 Jun 2022 09:19:47 CDT

Dairy Defined: Shrinking Plant-Based Beverage Sales? Hmmm… Maybe it's the bad taste they leave. Maybe it's P.T. Barnum's adage about how often you can fool people, proving itself again. Or maybe people simply are finally seeing through the marketing spin. We'll leave the speculation to others.

But the fact is this: Plant-based beverage sales are declining. That's the data. You hadn't heard that? You mean that plant-based marketers and their media allies who have long touted that fake milks would lead to the "death of dairy" aren't telling you that the novelty appears gone and that predictions of Almond Ascendance have come to naught? Sorry about that, perhaps they should have told you sooner. But the markets know, and now you do too. CLICK HERE to see picture proof that most milk alternative segments are losign volume in 2022.

It's been true for more than a year now. Almonds down. Soy down. Coconuts, rice, and "other" down. And what's up? Oats, pea, and horchata (which, it should be noted, is sometimes made with actual milk). But those beverages aren't enough to stave off the widespread sector decline that's led by almonds, which is ¾ of the category. And those pockets of isolated growth come at the expense of other plant-based beverages, cannibalizing the sector instead of growing it.

So as the FDA contemplates guidance on labeling, and proven mis-informers try to argue that their place in the market is fore-ordained and everyone else should just go along with their blatant mislabeling remember: Real milk is the superior product in nutrition, taste, functionality and naturalness and the highly processed plant-based food propagandists know it. Maybe that's why you haven't been hearing much lately about how plant-based beverages are on the rise at dairy's expense. Because they aren't rising at dairy's expense. In fact, they're not even on the rise.


   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • NCF Announces Launch of NGLI Application Period  Wed, 06 Jul 2022 12:57:17 CDT
  • Emile Mittelstaedt named Director of Communications for Oklahoma Youth Expo   Wed, 06 Jul 2022 13:02:25 CDT
  • Webinar to focus on crop insurance for Diversified Operations  Wed, 06 Jul 2022 10:00:24 CDT
  • Federal broadband discount still available for Oklahoma households  Wed, 06 Jul 2022 09:58:12 CDT
  • OACD, USDA Southern Plains Climate Hub to partner on July 26 Seminar  Wed, 06 Jul 2022 09:50:50 CDT
  • AHA to Host Sustainable Genetics Research Webinar  Wed, 06 Jul 2022 09:35:35 CDT
  • Derrell Peel Foresees a Decrease in Beef Production for Remainder of 2022  Wed, 06 Jul 2022 08:42:08 CDT
  • Oil & Gas Collections Reach All-Time High  Wed, 06 Jul 2022 08:35:32 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.