Bill Rupp with JBS Talks Pink Slime and More As He Looks Into the Future of the Beef Business at TSCRAMon, 02 Apr 2012 06:36:36 CDT
Bill Rupp of JBS was one of four presenters during the Opening General Session of the Texas and Southwestern Cattle Raisers Annual Meeting in Ft. Worth, Texas on Saturday, March 31. During his presenation on what the beef business may look like in the year 2027, Rupp of tackled the "pink slime" controversy during a panel discussion on what the beef industry will look like in 2027- he believes that the industry is facing one of the most serious challenges it has seen in several years, based on the concerns of the public versus what the reality of this process that actually could be considered an environmentally friendly process that captures the last pounds of pure beef from the carcass and delivers it to those who are mixing ground beef in a safe manner.
He also talked about cattle numbers, over capacity in the feedlot and processing sectors and how to meet the needs of the consumer in the future as we work to keep beef as a regular protein choice with the American consumer.
You can hear his presentation at the TSCRA 135th Annual Meeting by clicking on the LISTEN BAR below.
Bill Rupp offers his thoughts as a part of a panel of beef industry leaders at the 2012 TSCRA Convention
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