Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Ag Advocate Michele Payn-Knoper Believes Agriculture's Future Depends on Connecting with Consumers

Sat, 07 Nov 2015 19:28:21 CST

Ag Advocate Michele Payn-Knoper Believes Agriculture's Future Depends on Connecting with Consumers Agriculture must become more proactive in telling it’s story. That's the recommendation of agricultural advocate and dairy producer Michele Payn-Knoper. In speaking at the Angus Means Business Convention in Overland Park, Kansas, she said producers need to be talking about issues before they “hit the frying pan”.

“It’s all about proactive response, rather than defensive response, which we seem to excel at in agriculture,” Payn-Knoper said.   "I absolutely know that we are doing the right thing, but the reality is, we can’t wait til tomorrow to tell our story.”

Agriculture’s major hot button issues right now include antibiotics, hormones and biotechnology. Payn-Knoper said producers need to be prepared to talk about why they use antibiotics or grow biotech crops and keep the message simple. In talking with others, she often relates to people as a mom, instead of as a farmer. She encourages ag producers to be relatable to consumers.

Radio Oklahoma Network Farm Director Ron Hays caught up with Payn-Knoper at the Angus Means Business Convention. Click or tap on the LISTEN BAR below to listen to their full interview.

With a number of issues facing agriculture, one of the most important lessons is not to take consumer concerns too personally. Payn-Knoper said consumers are not asking these questions to be insulting, but rather because they do not know the answer. She believes humans connect with other humans, so if we can relate to them and plant a question about the claims that are being made by activists and by other organizations, then agriculture has the opportunity to have a conversation with the public.

“But, if we’re not being proactive and we don’t create that question mark, then we lose our right to farm, as we best see fit,” Payn-Knoper said.

In telling your story, Payn-Knoper recommends farmers talk about what they love with who they love. She said if you want to protect your farm’s future, then producers have to willingly to share their story with friends. Whether that’s through personal conversations or through sharing photos or videos on social media, she said this is about sharing what you do, why you do it and the result for the consumer.

“We certainly don’t lack the tools, perhaps we lack the time, but again this is about investing in your future and all of our future in agriculture,” Payn-Knoper said.




Ron Hays talks with dairy farmer and agricultural advocate Michele Payn-Knoper
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • OGI Unveils Next Phase in Plans to Extract the Maximum Value from OSU Derived Wheat Varieties  Fri, 15 Feb 2019 12:31:29 CST
  • Market Watcher Derrell Peel Breaks Down Current Feed and Hay Situation- Bottom Line, We're Good  Fri, 15 Feb 2019 11:56:26 CST
  • Jack Staats Named Show Honoree for the 2019 Oklahoma Youth Expo  Fri, 15 Feb 2019 10:40:46 CST
  • FFA Members Celebrate Agriculture and Leadership During National FFA Week  Fri, 15 Feb 2019 10:35:45 CST
  • Atop the RON Rural Soapbox - Former Secretary John Block  Fri, 15 Feb 2019 08:43:20 CST
  • Friday Preopening Market Update with Dave Lanning  Fri, 15 Feb 2019 08:31:16 CST
  • Long-awaited Wins for Sustainable Agriculture Finally Delivered in FY 2019 Appropriations Bill   Fri, 15 Feb 2019 05:16:01 CST
  • OKFB Policy Veteran Ron Justice Keeps Watchful Eye on Legislators as Committees Meet this Week  Thu, 14 Feb 2019 18:46:13 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.