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  • Beef Checkoff Driving Strong Demand as Consumers Continue Choosing Beef Wed Apr 8th, 2026 9:02:23 CDT
    Beef Checkoff Driving Strong Demand as Consumers Continue Choosing Beef
    In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Cattlemen’s Beef Promotion Board CEO Greg Hanes, who says the long-term investment of checkoff dollars is continuing to pay off as beef demand remains strong—even in the face of higher prices. Building Demand Through Long-Term Investment Hanes says the current fiscal year is already ...
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