KC Sheperd, Farm Director, got the chance to visit with country music singer and songwriter and the newest brand ambassador for Case IH, Lee Brice. Sheperd and Brice talk about his new song, “Farmer” which recognizes those working in the agriculture industry to provide for the world.
With over 3 billion on-demand streams, and over 3.6 billion spins on Pandora, Brice continues to enjoy massive success at country radio, digital streaming services, and on the road. Lee is also a GRAMMY nominee, a CMA and ACM award winner, and he's taken nine radio singles to Number One: "A Woman Like You," "Hard to Love," "I Drive Your Truck," "I Don’t Dance," "Drinking Class," “Rumor," “I Hope You’re Happy Now," “One of Them Girls,” and “Memory I Don’t Mess With.”
Growing up in South Carolina, Brice said he was raised with a family in agriculture and has always had a deep appreciation for the work farmers do. Because of his background, Brice said it was important to him that his children grew up the same way.
“I was able to get a small farm out here south of Nashville,” Brice said.
Instead of his children asking for an iPad or another electronic, Brice said he wanted his kids to spend time outside learning how to work and figure things out.
“Learning on your own and being out and exploring- that is something that I don’t think a lot of kids these days are getting, and I feel like it’s a real-life lesson later down the road,” Brice said.
The song “Farmer”, Brice said, is written specifically to lift up the farmers who work hard so that people can go to the grocery store and find the things they need for their families- something many take for granted.
“People don’t realize how hard folks work and how much they do,” Brice said. “No farmer is running around being a millionaire. They are working, and we appreciate them.”
The new song reinforces the mission of Case IH’s Built by Farmers brand campaign, which highlights the deep ties between Case IH employees and their collective farming backgrounds. Case IH’s employees and their families farm nearly 1 million acres of land across North America. It is this passion for the industry that drives the company to design, engineer, build and support equipment and system solutions that meet producers’ needs.
Watch KC Sheperd's conversation with Lee Brice below!
For more information about the Case IH Built by Farmers campaign, click here.
To listen to Lee Brice’s new song, “Farmer” on YouTube, click here.
Click the LISTEN BAR below to hear the audio of KC Sheperd's conversation with Lee Brice about his new song, "Farmer".
