Dear Cattle Industry Enthusiasts,
We are thrilled to invite you to Fall Focus 2024, a premier event for beef producers and industry professionals, hosted in Amarillo, TX, from August 23–27. This year promises an enriching experience with insightful sessions, networking opportunities, and more—all at no cost to attendees!
Event Details:
- Dates: August 23–27, 2024
- Location: Embassy Suites by Hilton, Amarillo, TX
Registration Details: While Fall Focus 2024 is free of charge, registration is required for meal counts. Please register by August 8 at https://www.fallfocus.org to secure your place.
Highlights:
- Friday, August 23: Fall Focus goers will get an opportunity to tour the West Texas A&M University (WTAMU) campus in Canyon, TX. The evening will conclude with an Amarillo Sod Poodles baseball game and dinner, to which all are invited and encouraged to attend.
- Saturday, August 24: Attendees will attend the Educational Symposium, featuring industry experts like Dr. Ty Lawrence, Bryon Wiegand, and Dale Woerner. Topics will include end product awareness, and discussions on critical issues such as water and labor relevant to the Panhandle.
- Sunday, August 25 and Monday, August 26: Those interested in staying can attend the town hall meeting, committee meetings, and board meeting.
For more information, including a detailed schedule, speaker bios, and additional event details, please visit fallfocus.org.
Who Should Attend:
Fall Focus 2024 is open not only to ASA members but also to all beef producers, industry personnel, and anyone interested in advancing their knowledge of the beef industry.
Don’t miss this opportunity to connect with peers, gain valuable insights, and contribute to the future of beef production. We look forward to seeing you in Amarillo!
Sincerely,
ASA Fall Focus Planning Team
