Subject: Oklahoma's Farm News Update
From: Ron Hays <>
Date: 8/26/2019, 5:05 AM
To: Ron Hays <>

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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm news from Ron Hays on RON.

Let's Check the Markets!  

OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday and Feeders on Wednesday- Call 405-262-8800 to learn more.

Today's First Look:
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futuresclick or tap here for the report posted yesterday afternoon around 3:30 PM.
Okla Cash Grain:  
Daily Oklahoma Cash Grain Prices- as reported by the Oklahoma Dept. of Agriculture on Friday, August 23rd.
Futures Wrap:  
Our Daily Market Wrapup from the Radio Oklahoma Network - analyzing the Futures Markets from the previous Day.
Feeder Cattle Recap:  
The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.
Slaughter Cattle Recap: 
The National Daily Slaughter Cattle Summary- as prepared by the USDA.
TCFA Feedlot Recap:  
Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.

Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor

Carson Horn, Associate Farm Director and Editor
Pam Arterburn, Calendar and Template Manager
Dave Lanning, Markets and Production

Kane Kinion, Web and Email Editorial Assistant

Oklahoma's Latest Farm and Ranch News

Your Update from Ron Hays of RON
   Monday, August 26, 2019

Howdy Neighbors! 

Here is your daily Oklahoma farm and ranch news update. 

One Featured Story: President Trump And Prime Minister Abe Announce US-Japan Deal that Includes Ag Products

Farmers and Ranchers have been looking for some good trade news- especially after last Friday's escalation of tariff levels fired back and forth by the Chinese and the Trump Administration- that good news came from France as word came out on Sunday that President Trump and Prime Minister Abe have agreed to a deal that will apparently allow the US to play catch up with the countries that signed onto the CPTPP after the US back out of the deal in the early days of the Trump Administration. 

USTR Ambassador Robert Lighthizer and his counterpart in Japan will work to finish the details before an expected signing in September.

Secretary Sonny Perdue quickly weighed in on this side of the Atlantic- "Japan is a significant market for United States agriculture exports, making today a good day for American agriculture. By removing existing barriers for our products, we will be able to sell more to the Japanese markets. At the same time we will able to close gaps to better allow us to compete on a level playing field with our competitors. I thank President Trump and Ambassador Lighthizer for their constant support of America's farmers and ranchers and their hard work negotiating better trade deals around the globe."

In the email newsletter AFF Sentinel published by Steve Dittmer, he offers these insights on the deal from a beef perspective "For the beef industry, multiple sources, especially Japanese broadcasters and newspapers, have indicated the framework for beef is that the U.S. will get the same tariff reduction schedule other countries are getting under the revised TPP, the CPTPP. If that is the case, that means a reduction of 11 percent right off the bat to 27.5 percent, with much smaller incremental annual decreases of 0.8 or 0.9 until year 10, when the tariff would be at 20 percent.

"From there on, the rate decreases faster, 1.8 or 1.9 percent a year until year 16, when it reaches nine percent (USDA-FAS data on TPP agreement). These rates apply to both fresh chilled and frozen beef. The tariff on Australian frozen beef will remain at 26.9 percent, as part of the bilateral free trade agreement with Japan that kicked in during 2015, negotiated before the CPTPP."

Even though it was a Sunday- multiple groups quickly offered reaction- all happy to see this deal announced on the sidelines of the G7 Summit, 

Click on the name of the group to see their comments that we have posted on our website OklahomaFarmReport:

BrandFeeOCA Approves Brand Registration/Renewal Fee Increase 

During the July 2019 Oklahoma Cattlemen's Association Convention, the OCA Board called for a special meeting on Aug. 24 to consider an increase to the brand registration and renewal fee. The OCA Board met at the Lazy E Arena this past Saturday morning to officially consider this proposal. The proposal considered and passed by the OCA Board will increase the brand registration and renewal registration fees from $20 to $40. In Oklahoma, brand registrations occur every five years (years ending in '0' and '5'). 

After debate among the members gathered, the OCA board approved the increase in brand fees effective with the 2020 brand registration cycle.

In talking with me after the board meeting, OCA President Mike Weeks offered some perspective for considering the fee increase. "The brand fee has not been modified in well over 20 years. We all know that fixed cost expenses like postage, staffing and printing have dramatically increased in that time period. We need to have a reasonable fee that allows for documentation of brands and the administration of the registration and renewal process. With that in mind, the OCA Board approved the brand registration.

Click or tap here to read more- and to listen to our conversation with Mike as we talked out at the Lazy E on Ranch Rodeo weekend. 

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Last week, the U.S. Department of Agriculture (USDA) Office of the Chief Economist published a detailed accounting of how estimated damage from trade disruptions was calculated for its support package for farmers announced on July 25, 2019. USDA's Office of the Chief Economist developed an estimate of gross trade damages for commodities with assessed retaliatory tariffs by China, India, the European Union, and Turkey to set commodity payment rates and purchase levels. USDA employed the same approach often used in adjudicating World Trade Organization trade dispute cases.

"Just as we did before, we want to be transparent about this process and how our economists arrived at the numbers they did. Our farmers and ranchers work hard to feed the United States and the world, and they need to know USDA was thorough, methodical, and as accurate as possible in making these estimates. We listened to feedback from farmers on last year's programs and incorporated many of those suggestions into today's programs. While no formula can be perfect in addressing concerns from all commodities, we did everything we could to accommodate everyone," Secretary Sonny Perdue said. "For a long time, China and other nations have not provided free, fair, and reciprocal access to U.S. farmers and ranchers and President Trump is the first President to stand up to them and send a clear message that the United States will no longer tolerate unfair trade practices. Our support package ensures farmers will not stand alone in facing unjustified retaliatory tariffs while President Trump continues working to solidify better and stronger trade deals around the globe." 

The full report can be found here

The National Corn Growers Association (NCGA) President Lynn Chrisp issued a statement, after the release of the methodologies used to calculate the payment rates. 

"NCGA welcomes USDA's transparency in this process. Corn farmers were understandably disappointed by the one cent per bushel for corn in the first MFP program and we appreciate that it appears USDA considered our recommendations in developing MFP 2.0. Amid farmers' concern over crop conditions, trade disputes and tariffs, and demand destruction in the ethanol market, this program will not make any farmer whole. NCGA continues to strongly advocate for the Administration to open markets and provide more certainty for corn farmers, including addressing the harm caused by RFS waivers and resolving trade disputes and tariffs."

BufordThe Buford Ranch of Osage County- the 2019 Ranch Rodeo Champs

More details over the next couple of days will be coming from the OCA on their 35th annual Ranch Rodeo- but this morning we salute the repeat Champs of the 2019 Ranch Rodeo- Buford Ranch of Osage County!

Meanwhile, Tanner Davis of the Whitmire Ranch from northeastern Oklahoma won the Best Hand Award on Saturday night. 

The crowds were great both night- and that meant a lot of dollars were generated for the Children's Hospital Foundation as the phrase "Cowboys Helping Kids" came to life once again at the Lazy E over the weekend. 

The USDA released its Cattle on Feed report for the August 1, 2019 on Friday afternoon. I reached out to OSU Extension Livestock Market Economist Dr. Derrell Peel for his reaction to the numbers in this month's report, which according to him are bit friendlier than the higher expectations would have believed it to be.

According to the report, cattle and calves on feed for the slaughter market in the United States for feedlots with capacity of 1,000 or more head totaled 11.1 million head on August 1, 2019. The inventory was slightly above August 1, 2018. This is the highest August 1 inventory since the series began in 1996.

Placements in feedlots during July totaled 1.71 million head, 2 percent below 2018. Net placements were 1.63 million head. Marketings of fed cattle during July totaled 2.00 million head, 7 percent above 2018.

Peel says the lower placements are likely a result of the recent runup in corn prices in concert with producers' willingness to withhold cattle a bit longer in order to take advantage of the relatively good forage conditions that have developed this summer. Peel says this is a positive in terms of the industry's ability to recover from the impacts of the recent fire event that has taken Tyson Foods' Holcomb, Kan. packing plant offline.

You can listen to the whole conversation between Peel and I regarding the USDA report, by clicking or tapping here.

Since the launch of its national promotional campaign, the American Pecan Council has invested a significant amount of its budget into social media messaging based on the advice of its agency of record, the New York City-based public relations firm Weber Shandwick. During the 2019 American Pecan Congress in Dallas, Texas this week, I had the chance to speak with Janet Helm, a consulting dietitian at Weber Shandwick who handles the firm's food and nutrition accounts. She discussed the importance of having a strong presence in social media today and the strategic value that makes the investment so worthwhile. 

"Social media is a very efficient way to reach the consumer because increasingly, that's where they get their information," Helm said. "So, we need to be there and inspire that consumer we want to reach to take action. Yes, we still do a lot of traditional public relations. We work with magazine editors and have TV segments and recipe demos - we're doing all of that too, but buying advertising is the most expensive thing to do."

For this reason alone, Helm contends that digital engagement is a much more cost-effective way to reach audiences. She adds that by using digital platforms, the APC can target specific demographics that play a key role in their marketing strategy - Millennial moms for example. Like anything, though, digital marketing has its obstacles. According to Helm, countless entities are vying for space on the populous' social media newsfeed. This has created an opportunity for social media companies like Facebook and Instagram to evolve into paid channels. Essentially, to get face time with social media users, you have to pay to play. However, Helm insists it is still a much more affordable, efficient and effective option. 

Click or tap here to read more or listen to the whole conversation between Helm and I regarding the use of social media in agriculture. 

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Dr. Sara Place, a former faculty member of Oklahoma State University, is now on staff at the National Cattlemen's Beef Association serving the beef industry as the organization's senior director of sustainable beef production research. In a recent conversation, Place described some of the misconceptions consumers have about beef production that her work is helping correct. Particularly, in regard to its overall level of sustainability as consumers have become more aware and concerned about where their food comes from and how it is produced.

"I think we see that in the mainstream press. Cattle producers are reading the same articles that any other Joe Blow consumer is and we see a lot of articles on the environmental impact of beef especially," she said. "Just that whole word of 'sustainability' in food is very much a hot topic right now."

What is unique about the challenge of addressing the issue of sustainability, is that it is not just a one-dimensional term. The concept of sustainability itself, Place says, encompasses a wide range of factors including things like environmental impact, but also things such as animal welfare and even just being a good member of your community. Not to dismiss the complexity of the issue, Place does contend that beef producers are actually well-situated for tackling it insisting that the industry as a whole has a remarkable story to tell. She believes the beef industry has always practiced environmental stewardship, cared exceptionally well for livestock and has been proactive and progressive in constantly improving industry practices. She says it is simply a matter of gathering that information and packaging it in the right way to resonate with consumers.

You can listen to the entire conversation between Place and I on Friday's Beef Buzz - here

The National Cattlemen's Beef Association's Beltway Beef podcast focused its latest episode on the efforts that are underway currently to help the beef industry recover from the recent fire that has resulted in the temporary closure of the Holcomb, Kansas beef packing facility owned by Tyson Foods. This episode features commentary from NCBA leaders and staff including NCBA President Jennifer Houston, CattleFax Senior Analyst Kevin Good and NCBA Lead Lobbyist Colin Woodall - each offering an update on what NCBA and its associates are doing in order to assist cattle industry stakeholders affected by this event.

Kevin Good, started with a review of the beef market situation prior to the fire. He says the beef market was already dealing with a larger supply of cattle due in part to continued expansion in the US cattle herd. Good explains that once the fire occurred, end-user retailers scrambled to fill orders already in place for the upcoming Labor Day holiday assuming there would be limited supplies. This caused an already up-trending market to explode up $25. That has since declined by roughly $2 as initial worries subsided. Good believes this down trend will continue as the bulk of Labor Day preparation is over and the market begins to settle into its typical seasonal lows for the fall.

Woodall says the USDA has been immensely cooperative in ensuring that food safety inspectors can be moved around to other plants and have allowed them to work more and longer shifts. In addition, the Agricultural Marketing Service is also being compliant in supplying the needed meat graders. The Department is also working with packers and stockyards among other groups to ensure their best efforts in ensuring stability in the marketplace.

You can listen to more of their comments regarding the current situation in the cattle market, by jumping over to our website

Animal science as a whole has studied and gained a better understanding of the direct and indirect effects of heat on cattle. Virginia Tech animal scientist Rob Rhoads, recently discussed the changes cattle undergo on the inside during a detrimental heat load in a video interview with the folks at Certified Angus Beef.

until recently, Rhoads says it was commonly believed that feed intake was the main driver of reduced performance during heat stress. However he sasys the industry is beginning to understand that there are other things happening as a result of heat stress, too, in regard to its metabolic effects. To reduce those effects, Rhoads says it is important to work and feed cattle in the coolest parts of the day, and provided them with a plentiful supply of cool water. 

"Whenever the water temperature elevates, that impairs, not only the ability of the animal to dissipate heat, but then they also want to drink less," Rhoads said. "If it's warm, greater than 35 degrees Celsius, that's going to negatively impact their heat load and so all of those things can sum to affect how the animal responds to that heat." 

You can read more or watch the video of Rhoads regarding the impact of heat on cattle, by clicking or tapping here

Our thanks to Midwest Farms Shows, P & K Equipment, AFR Insurance,  Oklahoma Farm Bureau, Stillwater Milling Company, National Livestock Credit CorporationOklahoma Beef Council, Oklahoma AgCredit, the Oklahoma Cattlemens Association, and  KIS Futures for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 
We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.   

God Bless! You can reach us at the following:  
phone: 405-473-6144


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