Subject: Oklahoma's Farm News Update
From: Ron Hays <>
Date: 10/15/2019, 5:42 AM

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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm news from Carson Horn on RON.

Let's Check the Markets!  

OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday and Feeders on Wednesday- Call 405-262-8800 to learn more.

At the Oklahoma National Stockyards on Monday- 8,100 were brought to Stockyards City for the sale- Feeder steers sold mostly 1.00-3.00 higher. Feeder heifers unevenly steady. Steer and heifer calves mostly steady on limited comparable receipts. Short weaned or unweaned calves were getting little respect by buyers this week- to check out the complete results from the Columbus/Native American Holiday Sale- click or tap here for the full report .

Today's First Look:
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.

Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futures- click or tap here for the report posted yesterday afternoon around 3:30 PM.

At OKC West in El Reno slaughter cows sold 3.00-5.00 lower on a larger offering, slaughter bulls steady on limited offerings - click here to review the complete report from the USDA.  

Steady to higher at the Joplin Regional Stockyards on Monday- 6,788 were sold- 
Compared to last week, steer and heifer calves mostly steady to 2.00 higher, yearlings steady to 2.00 higher. Click or tap here to review the complete market report from USDA Market News.

No Grain Elevator Cash Bids to report on Monday, October 13, 2019, due to the holiday. Click here to see the last report from the USDA published Friday, Oct. 11th.

Futures Wrap:  
Our Daily Market Wrapup from the Radio Oklahoma Network - analyzing the Futures Markets from the previous Day.
Feeder Cattle Recap:  
The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.
Slaughter Cattle Recap: 
The National Daily Slaughter Cattle Summary- as prepared by the USDA.
TCFA Feedlot Recap:  
Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.

Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor

Carson Horn, Associate Farm Director and Editor
Pam Arterburn, Calendar and Template Manager
Dave Lanning, Markets and Production

Kane Kinion, Web and Email Editorial Assistant

Oklahoma's Latest Farm and Ranch News

Your Update from Ron Hays of RON
   Tuesday, October 15, 2019

Note- Due to Holiday- No Crop Progress Report on Monday- Will be Out Today- Details Here Tomorrow

Howdy Neighbors! 

Here is your daily Oklahoma farm and ranch news update. 

One Featured Story:

In this week's edition of the "Cow Calf Corner" newsletter, Dr. Derrell Peel talks about the issues in the food and agricultural markets. 

"As important as population growth, perhaps more so for meat industries, is economic growth and the growing middle class," Peel said. "Globally, the middle class is projected to expand from two billion to 4.9 billion people by 2030. China alone is projected to add 850 million new middle class consumers by 2030. It is well documented that meat consumption increases as growing incomes support better quality diets and increased protein consumption."

However, Peel says two different presentations are saying the U.S. is currently experiencing a long period of relatively weak economic growth. The presentations also say the reason for this slow growth, may be due to the shrinking U.S. labor force. 

You can read more from Peel regarding the issues facing the food and agricultural markets, by clicking or tapping here

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Consumers will soon learn about the steps beef farmers and ranchers take to care for their animals and to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program. BQA trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines. The program began 30 years ago, and today more than 85 percent of beef produced in the U.S. comes from a farmer or rancher who has been BQA certified.

"According to market research, the majority of consumers say they consider how and where their food is raised when making a meal decision," said Josh White, executive director of Producer Education at the National Cattlemen's Beef Association, a contractor to the Beef Checkoff. "The BQA program offers consumers assurance that there are consistent animal care standards in place across the beef industry. BQA exemplifies what beef farmers and ranchers have always cared about - a commitment to caring for their animals and providing families with the safest and highest-quality beef possible, and we look forward to introducing this important program to consumers."

Cattle farmers and ranchers can become BQA certified by either attending a classroom course taught by a network of hundreds of state BQA coordinators and trainers or by completing a series of robust online courses. Certification is good for three years, after which time farmers and ranchers must become re-certified to ensure they have the most up-to-date information and are trained on the latest BQA guidelines.

You can learn more about how to become BQA certified, by jumping over to our website

Earlier this week, Growth Energy CEO Emily Skor addressed more than 400 attendees from 60 countries at the first-ever Global Ethanol Summit in Washington, D.C. The Global Ethanol Summit is sponsored by Growth Energy, U.S. Grains Council, and the Renewable Fuels Association, bringing together industry and government officials to learn about biofuels policies and global ethanol use.

In her remarks, Skor spoke on retailer adoption of ethanol bends and the fuel's growing popularity in the U.S. and abroad:

"Some of the most well-known U.S. retailers like Kwik Trip, Casey's, Sheetz, not only carry the nation's standard 10 percent ethanol blend - but they are also among the over 1,900 stores who are offering E15, a fifteen percent blend of ethanol. And we're seeing that number of retailers offering this fuel choice continuing to grow. That's because these retail giants know ethanol's value, and so do their customers. They are comfortable, and excited, about putting their million and even billion-dollar brands behind engine-smart, earth-kind biofuels...Ethanol blended fuel is becoming the new global norm for consumers, and along with it, the promise of a low-carbon future."

Click here to read more from Skor regarding biofuels growth. 

When you are investing dollars into marketing, it is important to understand who you are marketing to, what the consumer is like and exactly who your audience is. Season Solario with the National Cattlemen's Beef Association, who works with the Beef Checkoff program, is one of the people behind that effort making sure that producers' Checkoff dollars have the most impact. In order to do this, she says consumer research is critically important when it comes to understanding where the consumer is at today in their lifestyle.

"One of the big things we have seen change with the consumer is we're starting to move much more into an audio world. Consumers are using more and more voice search," she explained in a recent interview with me. "Instead of typing, they are voice searching on Google or asking Siri to give something to them. That has also translated into the rapid emergence of smart speakers."

In order to have a presence in that space, Solario says the Checkoff is exploring ways in which it can participate in those various platforms and interact with consumers. For example, one of the Checkoff's latest creations known as, Chuck Knows Beefwas launched about a year ago Chuck Knows Beef is a virtual beef expert that consumers can interact with much in the same way they would Siri on their smartphones. Chuck can also be used in a variety of other ways, too, but as he continues to be consumer tested Solario says he continues to be further refined to better help consumers answer their questions about beef's nutrition, production and preparation- and they have added the feature where Chuck can prompt consumers with possible questions on subjects they might want to know, as well.

You can listen to the entire conversation between Solario and I on Monday's Beef Buzz - here

Sponsor Spotlight

Midwest Farm Shows is proud to produce the two best Farm Shows in the State of Oklahoma annually- the Tulsa Farm Show each December and the Oklahoma City Farm Show each April.
They would like to thank all of you who participated in their 2019 Oklahoma City Farm Show. 
Up next will be the Tulsa Farm Show in December 2019- the dates are December 12th, 13th, and 14th.  
Now is the ideal time to contact the Midwest Farm Show Office at 507-437-7969 and book space at the 2019 Tulsa Farm Show.  To learn more about the Tulsa Farm Show, click here

September was a fairly solid month overall for retail sales of tractors and combines in the United States and Canada, according to the latest data from the Association of Equipment Manufacturers (AEM).

Total farm tractor sales in the U.S. increased 18.7 percent in September compared to last year, while self-propelled combine sales increased 12.3 percent. Year to date, total U.S. tractor sales are up nearly 5 percent, while sales of self-propelled combines are up 1.8 percent.

"The numbers continue to remain solid, both in the U.S. and Canada, and are fueled by the replacement market," said Curt Blades, AEM senior vice president of Ag Services. "However, we continue to hear from our members real concerns about the overall ag economy."

Click here to read more about the September numbers for Ag retailers or to review the full reports for the U.S. and Canada. 

Connect with the changing food culture to keep beef at the center of more plates. That's advice from Anne-Marie Roerink of 210 Analytics, who spoke at the late-August Feeding Quality Forum in Amarillo.

"The biggest media debate right now is on plant-based eating," she said. "To meat or not to meat." Her annual survey identified minor diet categories of "flexitarian" (mostly plant-based with occasional meat) and the increasingly "hip" vegan.

But headlines don't reflect the trendlines, Roerink said. Meat sold at retail adds up to $90 billion, while plant-based alternatives linger below $1 billion. Meat sales would climb if younger shoppers gain kitchen confidence and begin to stock up.

Consumers are uncomfortable shopping for meat and trying to prepare beef, so they only buy enough for one meal or a few days at a time.

Generations Y ("millennials") and Z rely on brands to add confidence, and Roerink says that's an opportunity for premium leaders such as the Certified Angus Beef ® brand.

You can read more from Roerink regarding the buzz about beef, by clicking or tapping here

In this week's edition of Checking In on the Beef CheckoffHeather Buckmaster, executive director of the Oklahoma Beef Council talked with me about the concept of sustainability. During our visit, Buckmaster talked about the Checkoff's efforts to promote its sustainability message to consumers and stakeholders. 

"Beef sustainability is a constant topic the Beef Checkoff works to address on a state, national and international level," Buckmaster said.

She says that, through multiple presentations, the Checkoff has corrected misinformation and myths about the beef industry - including EPA's recent claim that cattle production accounts for 3.3 percent of all greenhouse gas emissions in the US. While the intent in that is to make it seem as though beef production is significantly harmful to the environment, the truth is quite the opposite. Buckmaster contends that the beef industry's carbon footprint is actually minimal compared to other industries.

Listen to my full conversation with Buckmaster to hear more about the Beef Checkoff's efforts in correcting the myths about the beef industry, by clicking or tapping here.
SchoolLandAnd Finally- It's Day Two for the School Land Lease Auctions- Boise City and Guymon

It's Day Two for one of the annual rituals of fall in Oklahoma- the live auction of about 20% of the total leases that are awarded to bidders of the land owned by the State of Oklahoma. The land is leased for five year contracts- and the second day of auctions in the 2019 series finds the action in Boise City this morning and then in Guymon this afternoon.

The Boise City auction starts at 9 AM at the Cimarron County Fairgrounds- and includes parcels from Cimarron County- followed by the Guymon auction at 2 PM at the Texas County Fairgrounds- focusing on parcels from across Texas County.

Click or tap here to learn more about the full lineup of lease auctions planned- and click here to listen to Carson's conversation from a few weeks back with the Acting Commissioner Brandt Vawter.
Our thanks to Midwest Farms Shows, P & K Equipment, AFR Insurance,  Oklahoma Pork CouncilOklahoma Farm Bureau, Stillwater Milling Company, National Livestock Credit CorporationOklahoma Beef Council, Oklahoma AgCredit, Oklahoma Ag Mediation Program, Inc., the Oklahoma Cattlemens Association, and  KIS Futures for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 
We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.   

God Bless! You can reach us at the following:  
phone: 405-473-6144


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