Subject: Oklahoma's Latest Farm and Ranch News
From: Oklahoma Farm Report <>
Date: 7/6/2020, 5:17 AM

Oklahoma's Latest Farm
And Ranch News

Your Update from Ron Hays of RON
Monday, July 6, 2020

A Special Note From Ron and KC- Today- we are offering you a "new look" to our daily email- The great information is the same- but you will notice that if you read our report on a computer- the main column is on the left and the right column includes our Sponsor graphics as well as out Market Links further down.

If You read our email on your smart phone- it will be all one column-
hopefully making it an easier to read product. We are honored that so many of you look forward to reading our daily update- and we hope you will give us feedback about what you like and what you don't like about this new look.

Please drop Ron an Email by clicking here as your feedback is very important to us.

Dairy Supply Chains Will Need to Adjust as Consumer Behavior Changes

COVID-19 is dramatically affecting consumer habits and dairy supply chains as food service demand plummets and grocery sales surge. Consumers struggling with job losses and economic uncertainty quickly returned to buying basic dairy products like fluid milk, commodity cheese and butter.

new report from CoBank’s Knowledge Exchange indicates that consumer behavior will be different for the next 12 to 18 months than it was pre-pandemic, and as that behavior takes root, dairy supply chains will need to adjust from farm to fork.
“The dairy industry is coping with some new realities, largely driven by the decrease in food service demand and restaurant sales,” said Tanner Ehmke, manager of CoBank’s Knowledge Exchange. “The challenge for dairy supply chains will be adapting to focus on meeting demand trends based on evolving consumer behavior as we navigate through an uneven reopening.”
As consumers heeded the stay-at-home advisories, they increased purchases of products that in recent years had fallen out of favor. Processed cheese sales increased by nearly 20% during the eight weeks ending May 31. White milk sales gained more than 10% during the same period. Cereal is also doing well with sales up almost 15%.

Even as restrictions have begun lifting, polling has shown widespread reluctance among consumers about immediately returning to normal activities like restaurant dining and business travel. In late April, a Business Insider poll found just 9% of Americans believed they would resume their routine exactly as it was before the lockdowns, with only 16% saying they would resume “almost all” of their activities.
We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-

if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
Sponsor Spotlight

The Oklahoma Farm Bureau - a grassroots organization that has for its Mission Statement- “Improving the Lives of Rural Oklahomans." Farm Bureau, as the state's largest general farm organization, is active at the State Capitol fighting for the best interests of its members and working with other groups to make certain that the interests of rural Oklahoma are protected. 

Click here for their website to learn more about the organization and how it can benefit you to be a part of Farm Bureau.

And By the way- Oklahoma Farm Bureau members ages 18 to 35 are invited to attend the OKFB Young Farmers and Ranchers annual summer conference July 10-12 in Oklahoma City, Oklahoma.

The three-day conference is an opportunity to meet fellow young farmers and ranchers from across the state, tour local agricultural facilities, and learn more about YF&R leadership opportunities and programs.

Details are available here.

Rural Oklahoma is full of some of the greatest success stories throughout the entire state and are a main reason Oklahoma is on track to become a top 10 state.

The Road to Rural Prosperity will dive into these stories each week bringing you insight into the great things happening in and to rural Oklahoma. We will bring you stories covering rural life, agriculture, energy, healthcare, tourism and politics all affecting rural America.

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.

Our Latest Road to to Rural Prosperity Podcast features our conversation with Oklahoma Governor Kevin Stitt as we talk COVID 19, what's ahead for agriculture as well as oil and gas- plus his take on how Oklahoma is doing in being Top Ten in a variety of areas.

Coming this week- a visit with the Oklahoma FFA Star Farmer for 2020- Reagan Klassen!

A special Thank You goes to our Presenting Sponsor of the Daily Email- the Oklahoma Department of Commerce as they encourage everyone in Oklahoma to Count in the 2020 Census!

For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 

We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.
God Bless!
Reach Out To Us:
Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108

Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network