Oklahoma's Latest Farm
And Ranch News

Your Update from Ron Hays of RON
Tuesday, July 28, 2020
Elanco's Dr. Sara Place Highlights Misconceptions in the Latest Burger King Commercial
The Oklahoma Cattlemen's convention wrapped up this past weekend in Tulsa with several incredible speakers. One of those included Dr. Sara Place, the Chief Sustainability Officer at Elanco. Place spoke to producers on sustainability and some of the biggest misconceptions concerning sustainability. One of the hot topics was the latest Burger King Commercial, which shows farting cows.

Place says they got it all wrong, "Methane does come from cattle, but it comes out the front end of the animal, so thats one ding on the commercial. Methane is an odorless gas, it does contribute to climate change, but it's not the main driver of climate change, and beef cattle in the united states are about 2% greenhouse gas emissions."

Place also goes onto mention that none of the research referenced in the burger king ad is not peer-reviewed or published, but just early preliminary data. Place says we need more science driving these types of commercials, research and innovation, "I don't know how much an ad campaign like that costs, but we can think that there's a lot of good that those types of dollars can drive if we invest back into research, extension, and to keep improving what we are doing. I think that is where more bang for your buck is going to come from, rather than talking about that issue." Place does acknowledge that the commercial did draw a lot of attention, and allows agriculture to show what we currently ARE doing now that we are in the spotlight.

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In Episode 42,  KC Sheperd goes on ZOOM to talk with three Oklahoma Elementary Educators about their experiences with the Oklahoma Ag in the Classroom Program-  Johnnie Keel, Lori Newmark and Jocelyn Puckett.

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Tim West
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Radio Oklahoma Ag Network

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Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network