Oklahoma's Latest Farm
And Ranch News

Your Update from Ron Hays of RON
Monday, October 12, 2020
CAB's Sara Scott is Helping Consumers Understand How High Quality Beef is Produced
Consumers want to know where their beef comes says Sara Scott, vice president of foodservice for the Certified Angus Beef ® (CAB) brand. During a recent interview with Radio Oklahoma Ag Network Associate Farm Director and Editor KC Sheperd, Scott explained how they are working to help consumers understand more about cattle production.

It is a great opportunity for cattle producers to be that voice to help consumers, Scott said.

The average American today is three generations removed from the family farm, so it’s no surprise they don’t know how food is produced, she said.

Raising cattle is not an easy job but producers are passionate about their vocation, as consumers are just as passionate about figuring out where their food comes from, Scott said.

One of the places CAB starts that conversation about food production is between ranchers and chefs.

Being able to connect those two is important because you have folks that are very passionate about their specific parts of the food industry, Scott said.

Scott said when chefs have a better understanding and appreciation for the hard work it takes to get that beef product here, they realize they don’t want to mess it up.

We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-

if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
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Reach Out To Us:
Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108

405.317.6361
Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network

405.473.6144