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And Ranch News

Your Update from Ron Hays of RON
Friday, July 16, 2021
BQA Program Increases Beef Quality and Consumer Confidence
As the Beef Checkoff celebrates its 35th anniversary, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is shining a light on the successful promotion and research programs that drive the demand for beef. Today, we feature the Beef Quality Assurance (BQA) program, which has improved beef quality and increased consumer confidence for more than 30 years. 

Managed by NCBA, the Checkoff-funded voluntary BQA program ensures U.S. beef is produced under stringent animal care standards to provide safe, high-quality meat. The BQA program trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines across the U.S. beef industry. 

“The BQA program exemplifies what we, as beef farmers and ranchers, have always cared about - a commitment to caring for our animals and providing families with the safest and highest-quality beef possible,” said Chris Jeffcoat, Pennsylvania producer and co-chair of the Safety & Product Innovation Checkoff Committee. “Consumers can feel good knowing there’s a national program in place that sets consistent animal welfare and care standards across the beef industry.”

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Sponsor Spotlight


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Rural Oklahoma is full of some of the greatest success stories throughout the entire state and is the main reason Oklahoma is on track to become a top 10 state. 

The Road to Rural Prosperity will dive into these stories each week, bringing you insight into the great things happening in and to rural Oklahoma. We will bring you stories covering rural life, agriculture, energy, healthcare, tourism, and politics affecting rural America. 

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.

Host Ron Hays sits down with Sam Knipp, who has been communicating to farmers and ranchers in Kansas and Oklahoma as a farm broadcaster and ag journalist since the 1970s- Most recently, he has been a part of the broadcast and journalism team for the Radio Oklahoma Ag Network- but before that, Sam worked for farmers and ranchers in Public Relations and Communications for the Kansas Farm Bureau, Oklahoma Farm Bureau and the American Farmers and Ranchers. He's a farm boy from western Kansas, who after over 40 years in service to agriculture, is retiring July 2, 2021. Our conversation with Sam Knipp is powered by Banc First.

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God Bless!
Reach Out To Us:
Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108

405.317.6361
Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network

405.473.6144