Subject: Oklahoma's Farm News Update
From: Ron Hays <>
Date: 6/4/2018 5:02 AM

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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm news from Carson Horn on RON.

Let's Check the Markets!  

OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday and Feeders on Wednesday- Call 405-262-8800 to learn more.
Today's First Look:
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futuresclick or tap here for the report posted yesterday afternoon around 3:30 PM.
Okla Cash Grain:  
Daily Oklahoma Cash Grain Prices- as reported by the Oklahoma Dept. of Agriculture on Friday, June 1st.
Futures Wrap:  
Our Daily Market Wrapup from the Radio Oklahoma Network - analyzing the Futures Markets from the previous Day.
Feeder Cattle Recap:  
The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.
Slaughter Cattle Recap: 
The National Daily Slaughter Cattle Summary- as prepared by the USDA.
TCFA Feedlot Recap:  
Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.

Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor
Carson Horn, Associate Farm Director and Editor

Pam Arterburn, Calendar and Template Manager
Dave Lanning, Markets and Production

Oklahoma's Latest Farm and Ranch News

Your Update from Ron Hays of RON
    Monday,  June 4, 2018

Howdy Neighbors! 

Here is your daily Oklahoma farm and ranch news update. 
SigWomanAgFeatured Story:

Last week, sisters Kathleen Maher and Mary White of Dickson, Okla. were honored by the Oklahoma Department of Agriculture as Significant Women in Oklahoma Agriculture. Kathleen and Mary grew up on their family's farm in Dickson where they learned early on to be good stewards of the land and their family name. They've managed over the years and through the transition of generations to keep the farm that served as the early backdrop of their bringing up into the ag industry, in the family.

Mary and husband Keith White have about 150 acres of Bermuda sod in their Washita Valley Sod, Inc. business. They also farm with Kathleen in addition to Mary and Kathleen's brother Sean on the family property. There, they raise cow-calf retained stockers and hair sheep. Their operation also includes pecans, small grains winter pasture, haylage and Bermuda and Crabgrass hay.
The Mahers were early cooperators with the Noble Foundation, now the Noble Research Institute, and continue to consult with them to this day.
Maher, holds a bachelor's in animal science and a master's in ruminant nutrition, and at one point worked for what is now the Farm Service Agency in Alfalfa County, in addition to farming and ranching. She has served as Vice Chair of the Oklahoma Ag Leadership Program Advisory Council and on the Oklahoma State University Division of Agricultural Sciences and Natural Resources Dean's Advisory Council as well as various committees with the Noble Research Institute.

Mary and Keith married right after she graduated from OSU in 1982 with a bachelor of science in agricultural economics. She worked for a bank for a while and the couple helped his parents with their operation. Mary and Keith later transitioned to their own ag operation where they grew peanuts, corn and wheat and had stocker cattle and a cow-calf operation.
Click here to learn more about Kathleen and Mary's story and what makes them Significant Women in Oklahoma Agriculture.

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The 2018 World Meat Congress concluded Friday with sessions focused on consumer trends and education, as well as an in-depth look at cutting-edge technologies reshaping meat production around the world. The 22nd World Meat Congress was held in Dallas May 31 and June 1. Hosted by the U.S. Meat Export Federation (USMEF) and the International Meat Secretariat (IMS), the event drew about 700 participants from more than 40 countries.

Friday's keynote speaker was best-selling author Jeff Fromm, whose books include Marketing to Millennials, Millennials with Kids and Marketing to Gen Z. Fromm is also a partner at Barkley, a company that assists with establishment and enhancement of brands and helps businesses identify emerging consumer trends.

Fromm told the audience that food has become more than just a category of products consumers buy and enjoy - it is also a means of expression.

"How many of you used to have fashion as the thing that drove you, as a young person, to sort of express yourself?" he asked. "Today's modern consumer expresses themselves through food. Discretionary purchases on food have increased at a dramatic rate, at a time when discretionary purchases on fashion haven't. So they are trading 'category: fashion' for 'category: food' as a way to express themselves."

Fromm said farmers and ranchers, and those in meat processing and merchandising, absolutely must better connect with consumers by sharing details of the story behind their products.
"Today's consumer is a 'pro-sumer,' which means they are going to co-create their story and it's about 'Brand Me,'" Fromm explained. "And the reality is, that consumer has a lot of expectations. They expect to have a seat at the table. And if you've heard in the past that it's just about being transparent, our research suggests that's going to get you a 'C' on your report card. In 'Tomorrowland,' you're going to have to offer proof that the story you are living is real - which is a step beyond transparency."

Following Fromm were several panels looking forward in the Meat Business- read more by clicking or tapping here. 

You can also read about the opening session last Thursday at the Meat Congress by clicking or tapping here as trade dominated the conversation- the opening session featured U.S. Agriculture Secretary Sonny Perdue and his peers from Canada and Argentina- and came amid the backdrop of tariffs being announced by the Trump Administration against the EU, Canada and Mexico for steel and aluminum exports. 

NCGAE15National Corn Growers Association Calls on EPA to Remove Barriers, Allow Sale of E15 Year-Round

With gas prices on the rise this summer, the sale of E15 has come to an end this year for many consumers nationwide. Unfortunately this is a reoccurring story. Ethanol and biofuel advocates are again pushing for year-round E15 sales - a cause in which President Trump has repeatedly said his staff  is committed. Though still, an outdated regulatory barrier founded on concerns over evaporative emissions, continues to limit the ability of fuel retailers to offer ethanol blends greater than 10 percent in most of the country from June 1 to September 15.

The National Corn Growers Association last week urged the Environmental Protection Agency to expeditiously take steps to remove this barrier and allow for year-round sales of ethanol blends greater than 10 percent, such as E15.

"E15 is typically more affordable at the pump and is better for the environment," said NCGA President Kevin Skunes. "There is no good reason to limit access to E15 in the summer, which is an especially busy time for families making more stops to refuel."

Despite Trump's recent reaffirmation of his year-round E15 sales commitment, the Environmental Protection Agency has yet to announce the necessary regulatory steps to make this a reality.

Read more about this story on our website, by clicking here.
BUZZUSRSB Chairwoman Says Consumer Worry Gives Industry Chance to Better Connect with Consumer
The US Roundtable for Sustainable Beef hosted its 2018 General Assembly meeting in Oklahoma City recently to continue its work in raising the bar on sustainability for the US beef industry. The program's opening session featured a consumer panel that allowed real beef consumers from the Oklahoma City area to voice their opinions about beef and beef production in an open forum. We sat down with the USRSB's new chair of the Roundtable, Kim Stackhouse-Lawson, to get her reaction on the discussion that took place that day.

"I think the one thing that really resonated with me is how much they love beef," she said. "Every single one of them love beef and love that it's a part of their diet and their life. But, we know that consumers are increasing their emotional connection to food and we know with that, they're worried about what might be in their food."

One woman who participated in panel even said she was fearful of her food, which struck Stackhouse-Lawson with sadness as she claims any producer who hears that would feel - to think that a consumer would be afraid to eat something they had produced. However, she says the USRSB has acknowledged that this is a real concern among consumers. Rather than taking a passive stance on this issue, though, she says the USRSB was formed to face consumers in a proactive way and get out in front of these concerns to address them head on. The primary mission of the Roundtable she explains is to bring all the different segments of the beef industry together to pool their resources to better inform the public of the good work that is already being done throughout the value-chain and assure consumers of the safety and the quality of the food being produced.

"So, I think there is an incredible opportunity to lift the good work that is taking place in our beef industry; to talk about the way we do things every single day and to really connect with these people," she said. "Because, I do think we share a lot of similar values."

Listen to the USRSB's new chairwoman, Kim Stackhouse-Lawson share her reaction to last week's focus group, on yesterday's Beef Buzz - click here,

Sponsor Spotlight
Midwest Farm Shows is proud to produce the two best Farm Shows in the State of Oklahoma annually- the Tulsa Farm Show each December and the Oklahoma City Farm Show each April.
They would like to thank all of you who participated in their 2018 Oklahoma City Farm Show
Up next will be the Tulsa Farm Show in December 2018- the dates are December 6th, 7th and 8th.  Now is the ideal time to contact show officials at 507-437-7969 and book space at the 2018 Tulsa Farm Show.  To learn more about the Tulsa Farm Show, click here. 

PorkSwine Producers Worry New Tariffs Will Cause Considerably More Loss in Value to US Pork Market

The National Pork Producers Council is very concerned about the steel and aluminum tariffs placed on imports from Canada and Mexico. Both countries have already threatened retaliation. Those concerns arise as Mexico, a key pork export market, has already threatened to retaliate against pork imports.

U.S. pork shipped $1.5 billion worth of product to Mexico, and another $792 million to Canada, its fourth-largest market. U.S.

Meat Export Federation President and CEO Dan Halstrom says it's unfortunate if U.S. pork exports to Mexico, which deliver tremendous benefits to both the U.S. supply chain and Mexican consumers, importers, and restaurants, no longer enjoy duty-free access to this critical market.

"It's especially frustrating to see U.S. pork caught up in a trade dispute that has absolutely nothing to do with the pork trade," Halstrom says.

The National Farmers Union says, while they agree with President Trump's inclination to address unfair trading practices and reduce our trade deficit, provoking a global trade war with our closest allies hardly seems like a solution.

NFU President Roger Johnson says, "These on-again, off-again tariffs will likely result in the opposite of their intended effect. Agriculture is always the first casualty in retaliatory tariffs."

Click here to read the original story for more details.

DairyYear Two of Undeniably Dairy Kicks Off With Celebration of Those Devoted to Dairy

This June, in honor of National Dairy Month, the Innovation Center for U.S. Dairy is partnering with nearly 40,000 family farms, processors and dairy brands to spotlight the many people who are devoted to dairy. The month-long celebration will kick off year two of the Undeniably Dairy campaign and will rally communities from coast to coast to salute people's passion for dairy.

Since launching one year ago, the multi-year Undeniably Dairy campaign has sought to reignite consumers' love for dairy while helping to bring them closer to the farm and to the people behind their favorite dairy foods. 

This year's National Dairy Month celebration will be unprecedented in scope and scale. The effort will leverage large-format murals, podcasts, events and special activations to spotlight dairy devotees from every part of the farm-to-community chain. The simple message - the dairy community loves making dairy just as much as people love to enjoy it.

Other special events include 3D sidewalk chalk murals, on-farm breakfast events and more. To learn more, click here or interact with any of the DairyGood social channels on Facebook, Instagram, Twitter or YouTube.

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SelkWhen It Comes to Handling Cattle in Hot Weather, Glenn Selk Reminds Us All, Common Sense is Key

Dr. Glenn Selk, Oklahoma State University Emeritus Extension Animal Scientist, reminds producers that when it comes to handling cattle in hot weather, common sense is always key.

"Summer is rapidly approaching!! The breeding season is underway. Producers that are engaged in artificial insemination as a method of breeding cows and heifers need to be aware of the impact that handling cattle in summertime temperatures and humidity can have on reproductive success. Research, at Oklahoma State University in the 1980's, found that cattle heat stressed shortly after breeding had substantially higher embryo loss than cattle that were left in more pleasant environments. In those experiments, the average core body temperature of the heat stressed cows was increased by a mere 1.6 degrees Fahrenheit. Rough handling of excitable cattle in hot weather can further impact body temperature and therefore reproductive performance.

"Research data has been reported by Dr. Mader at the University of Nebraska research station near Concord, Nebraska. He found that moving yearling cattle just a small distance (2000 feet) during mild summer temperatures (80 degrees F.) could change the core body temperature by as much as 1.4 degrees F. This indicates that body temperatures of excited, stressed cattle being worked in hotter temperatures could rise to important levels. This is where common sense enters the equation. 

"During hot weather, cattle should be worked before 8:00 am, if possible. Certainly all cattle working must be complete by about 10:00 am. While it may seem to make sense to work cattle near sun down, they may need at least 6 hours of night cooling before enough heat is dissipated to cool down from an extremely hot day."

Click here to read more from Dr. Selk on managing your beef herd during the hot days that have already arrived. 

Our thanks to Midwest Farms Shows, P & K EquipmentAmerican Farmers & Ranchers, Livestock Exchange at the Oklahoma National Stockyards, Oklahoma Farm Bureau, Stillwater Milling Company, National Livestock Credit CorporationOERB, Oklahoma AgCredit,  the Oklahoma Cattlemens Association and  KIS Futures for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 
We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.   

God Bless! You can reach us at the following:  
phone: 405-473-6144


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