|We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm newsfrom Carson Horn on RON.
Let's Check the Markets!
OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday and Feeders on Wednesday- Call 405-262-8800 to learn more.
Today's First Look:
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
had a total of 300 cattle on their showlist for the Wednesday, March 6th sale of finished cattle- details will be available after noon today by clicking here.
At OKC West Livestock Auction in El Reno Tuesday- No Market Report Released by USDA.
Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futures
- click or tap here
for the report posted yesterday afternoon around 3:30 PM.
Okla Cash Grain:
Feeder Cattle Recap:
Slaughter Cattle Recap:
TCFA Feedlot Recap:
Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor
Carson Horn, Associate Farm Director and Editor
Pam Arterburn, Calendar and Template Manager
Dave Lanning, Markets and Production
Oklahoma's Latest Farm and Ranch News
Your Update from Ron Hays of RON
Wednesday, March 6, 2019
| Featured Story: OYE Entries Top 21,000 for 2019- Up Over Eight Percent Versus 2018
OYE Show Manager Kass Newell expects something over 13,000 head of livestock to show up starting early next week. Entries for Barrows and gilts are both up over 500 for the barrows and over 600 for the gilts. This year's total is 21,159 animals for the four species entered- 8.6% up from 2018.
The numbers for both the market animals and the breeding animals have increased for hogs, cattle, sheep and goats- the eight divisions have all shown increases over 2018, a record setting year in itself.
Numbers are up for both the breeding and market divisions- here are the numbers compared to 2018.
Steers- 788 (up 65 from 2018)
Heifers- 1,889 (up 24 from 2018)
Barrows- 6,411 (up 560 from 2018)
Gilts- 6,379 (up 619 from 2018
Market Lamb- 1,837 (up 77 from 2018)
Ewes- 1,362 (up 211 from 2018)
Market Goat- 1,146 (up 86 from 2018)
Does- 1,347 (up 117 from 2018)
I talked with Kass about the entries and last minute information about the Oklahoma Youth Expo - click or tap here to check out our convo.
Coverage of the 2019 Oklahoma Youth Expo on the Radio Oklahoma Ag Network and the Oklahoma Farm Report is being powered again this year by ITC, Your Energy Superhighway.
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During the 2019 Commodity Classic held this past week in Orlando, our own Carson Horn caught up with Pam Snelson, a soybean producer from Wann, Okla. and member of the American Soybean Association Board since 2015. Snelson shared her thoughts and perspectives on the current state of the soybean business as an industry leader experiencing the same hardships as other producers across the country faced with one of the toughest economic periods in the ag sector since the 1980s.
Like the average American farmer, one issue that is of particular concern to Snelson currently, is the prospect of putting ongoing trade tensions with prominent global trade partners to rest and alleviating the resulting pressure of retaliatory tariffs that have been intensely harmful to the US soy industry. While times are difficult, she says she is fully confident that President Trump and his administration is working in the best interest of America's greater economy and toward that goal of ending the trade war with China.
In the meantime, she says the ASA is working with legislators and governmental trade agencies to further advance the commercial interests of US soy producers. For instance, Snelson will be joining the Foreign Ag Service on a trade mission to Taiwan where she hopes to foster a trade relationship between Taiwan stakeholders and the US soy industry. Snelson says this represents just one of the many markets worldwide the ASA is working to break into for the US soy industry.
You can learn more about Snelson, her operation and her planned trip to Taiwan - plus hear her speak on the resiliency of US soy producers being demonstrated in these tough economic times, by clicking or tapping here
More than 450 farmers are wrapping up the National Farmers Union 117th Anniversary Convention in Washington State. The event celebrates farm families and is used to set NFU's policy direction for the coming year.
Concluding Tuesday, attendees have used the event to discuss current agriculture events, including the state of the farm economy, international trade disruptions, extreme consolidation in the agricultural sector, climate change and sustainability, and the success of the next generation of family farmers. With the challenges of the current farm economy in mind, NFU President Roger Johnson says, "This year's policy deliberations will be especially important."
Newly-elected American Farmers & Ranchers President Scott Blubaugh agreed, reporting back from the convention this week that the collective feeling among the convention is that it is time for Congress to step up and support farmers as they trudge through these difficult economic times.
You can hear, Blubaugh's full report from the NFU Convention, and read more about this week's activities there, by clicking here.
Keynote remarks were delivered by Andrew Winston, a globally recognized expert on helping businesses thrive and create a more sustainable world, and Bill Northey, USDA's Under Secretary for Farm Production and Conservation.
Did you know that today, both the workforce and consumer marketplace consists of five different age demographics. And each one is quite a bit different, with its own set of values, preferences and motivations. As you can imagine, this makes marketing a product like bread and baked goods very difficult because when you think about it - to truly impact the purchasing decisions of the entire market you must customize your message to appeal to each individual generation that is looking for the same things in different ways. For many of us in the ag industry who are used to time-tested marketing methods delivered through traditional media, this notion may leave us scratching our heads about how to tackle such a task.
Emily Bowers, Senior Director of Education & Operations for BEMA, serves the baking industry as a subject matter expert on talent management and continuing professional education. She recently talked to wheat industry stakeholders at an event hosted by Oklahoma Genetics, Inc. and shared recent research that explains the challenges of today's multigenerational marketplace and the strategies the ag industry can employ to overcome them.
The takeaway of that discussion, according to her, is simply to keep an open mind and understand that to reach today's consumer you are going to have to get on their level and meet them where they are - social and new media. Younger consumers are no longer plugged into TV, magazines and newspapers. Instead they opt to get their news, information and entertainment from platforms like Facebook, Twitter, YouTube and Hulu. This continues to be regarded as new territory for most of agriculture, but Bowers insists that it is increasingly imperative to utilize the same tactics that are being used against us by food activists who spread false information. That segment has been so successful in spreading their message because they adopted this technology and messaging method early on. Bowers says it is time the ag industry caught up.
The vision of the Oklahoma Beef Council is to be a positive difference for Oklahoma's farming and ranching families and the greater beef community and its mission is to enhance beef demand by strengthening consumer trust and exceeding consumer expectations. To learn more, visit www.oklabeef.org. Also, don't forget to like its Facebook page at www.facebook.com/oklabeef for stories on Oklahoma's ranching families and great beef recipes.
Industry Seeing a Return on Its Digital Investment - NCBA's Alisa Harrison Says Strategy is Working
Since 2014, the beef industry refocused its marketing efforts toward a more digital emphasis. Just five years later, NCBA's Alisa Harrison is reporting that the industry is already seeing major returns on that investment. According to her, the industry's digital strategy is not only good for building demand for beef, it's also good on producers' wallets. In a recent conversation, she explained to us how the strategy in use today is stretching producers' Checkoff dollars further than ever before and reaching consumers better than ever.
Harrison says that with much fewer Checkoff dollars available today than when the program was first established thirty years ago, the industry has been forced to be more intentional and creative in the way it invests in promotion. Fortunately, the channels of communication preferred by today's consumer are actually much quicker, closer and more readily available to consumers and is in fact much cheaper to use than traditional media. The social/digital strategy employed by the National Checkoff is not only helping to spread beef's message and presence further - it's doing it more efficiently, too. As a result, Harrison says beef demand is noticeably stronger because of it.
"We've actually been able to make that national dollar go further than we have before, so we're excited. Consumers are receptive to our message. They like beef cattle producers. They love beef - they just have a lot of questions," she said. "The great thing is, we now have the content and information on our website and we're committed to transparency... and we're starting to see that pay off."
Listen to Harrison and I discuss the beef industry's digital strategy to more effectively reach its consumers, on yesterday's Beef Buzz - click here.
It's Been Said That Increased Marbling is Good For All Sectors, Let's Get a Packer's View
Sharply increasing quality grades? It's not a new headline, but what say those who work in the space where supply and demand meet?
"The grade has improved a lot. I've been with National for twelve years and you know we went from grading probably 45% to almost 85% Choice now. So, it has improved but it hasn't changed our focus. We still look for the high Choice, Prime, quality black-hided kind of cattle," says Chad Barker, Vice President of Procurement, National Beef.
"The quality has improved so quickly, it's hard to imagine, and I think we will see the same kind of improvement over the next four or five years that we've seen in the last five," he said. "But after that we'll be at almost 100% Choice-which would be fabulous-then we will probably focus on some of the yield grade and soundness and quality kind of cattle that we still look for, that can make the haul and convert well and do good for feedyards and for packers."
The higher grades present opportunities to move Choice customers up to Prime, and retailers to dedicate ad space to the higher quality meat.
Chad tells all in this article with accompanying YouTube video by Angus TV.
OSU Wheat Pasture Field Day at Marshall Set for This Friday
The 30th annual field day at Marshall Wheat Pasture Research Unit- showcasing dual purpose wheat practices- will be happening this coming Friday, March 8th just west of the intersection of State Highways 51 and 74..
This opportunity gives producers from across the state the chance to further their knowledge regarding wheat pasture stocker enterprises. A variety of afternoon breakout sessions will be offered to participants led by industry professionals.
"Oklahoma is well known for wheat and cattle production," said Paul Beck, associate professor, animal and food sciences. "The 30 years of research at the OSU Marshall Wheat Pasture Research Unit has provided most of what we know about the best practices for dual-purpose wheat production. This field day will provide overviews about what we have learned in the past and glimpses of exciting current research."
Registration for the event will begin at 9 a.m. at the Marshall Wheat Pasture Research Unit located 1.2 miles west of the intersection of Highways 51 and 74. Lunch will be provided.
Click or tap here for the brochure that provides a MAP to the site and details of that day's program.
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