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Agricultural News


Consumer Attitudes Seem to Be Shifting as Lean Beef More Preferred Than Ever

Wed, 20 Oct 2010 6:36:00 CDT

Consumer Attitudes Seem to Be Shifting as Lean Beef More Preferred Than Ever


Wendy Jenkins, director of Market Research for the National Cattlemen’s Beef Association, says consumer attitudes have been shifting for the last couple of years, trending toward lean beef choices and convenience items. Jenkins, who works for all beef producers by virtute of the Beef Checkoff Program dollars they invest, says that while taste is still important to many consumers- more and more responses they get in consumer surveys refelct the desire to be able to buy "lean beef." In fact, she says of the the concept of lean beef that "we’re certainly finding that it’s a powerful phrase for consumers."

We discuss this with Wendy on today's Beef Buzz.

The Beef Buzz is a regular feature heard on radio stations around the state on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   
   

Ron Hays Beef Buzzes with Wendy Jenkins of NCBA on Consumer Attitudes and Beef
right-click to download mp3

 

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