Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Value-Added Programs Ensure Consumers Get Safe and High Quality Beef

Wed, 21 Oct 2015 16:14:05 CDT

Value-Added Programs Ensure Consumers Get Safe and High Quality Beef

The Oklahoma Quality Beef Network (OQBN) is a joint effort of the Oklahoma Cooperative Extension Service and the Oklahoma Cattlemen's Association (OCA). OQBN is a network of beef producers, educators, veterinarians, and industry professionals committed to increasing producers' access to value added marketing opportunities and improving the quality of cattle produced in Oklahoma by increasing communication between all segments of the beef industry.

Gant Mourer, Oklahoma State University Extension Beef Value Enhancement Specialist, runs the OQBN program. He said value-added programs like this one are very important to the end-user, as consumers get assurances on how beef is being produced. OSU Food and Agricultural Economist Dr. Jayson Lusk has studied consumer behavior and he has found consumers are looking for a high-quality safe and healthy product.

“If we do a good job on the ranch we can maintain that safety,” Mourer said. “We can maintain the health of those animals, then really sort ‘em to any of these other programs once we do that. That’s what the consumer wants is a safe product. Then we can ship those animals into really any value-added program that we want to.”

OQBN provides producers, and others in the beef industry, with education and tools to enhance access to value-added programs. With less ten percent of the state’s beef producers enrolled in OQBN there is a need to grow the program. Mourer said that’s makes for a challenge in getting data to identify pre-conditioned calves. There are a lot of pre-conditioned calves selling each week at sale barns across the state. Mourer said reputation is also key in getting buyers to purchase cattle from the same ranch year after year.

Radio Oklahoma Ag Network Farm Director Ron Hays caught up with Mourer at the Cattlemen's Boot Camp in Stillwater. Click or tap on the LISTEN BAR below to hear today's Beef Buzz.

To learn more about OQBN and the 2015 sale locations, click here.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

Ron Hays Beef Buzzes with Gant Mourer of OSU
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • OKFB's Steve Thompson Says August Area Meetings will Tackle Important Topics for Producers   Sun, 01 Aug 2021 12:02:12 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m, Friday, July 30  Fri, 30 Jul 2021 14:11:55 CDT
  • Friday, July 30, 2021 Market Wrap-Up with Justin Lewis  Fri, 30 Jul 2021 14:09:38 CDT
  • US Wheat Associates Weekly Harvest Report for July 20, 2021  Fri, 30 Jul 2021 11:35:12 CDT
  • Oklahoma State’s Leon Spicer awarded National Animal Science Honor  Fri, 30 Jul 2021 10:41:47 CDT
  • Request for Information on Drinking Water Contaminants of Emerging Concern for Research Initiative  Fri, 30 Jul 2021 10:22:12 CDT
  • Individuals and Great Plains Kubota Recognized for Achievements at 2021 OCA Convention  Fri, 30 Jul 2021 10:20:15 CDT
  • Research Is Finding Solutions For Human/Black Bear Coexistence  Fri, 30 Jul 2021 10:17:07 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.