Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Quesalupa Returns to Taco Bell, Thanks to Dairy Checkoff Support

Thu, 11 Mar 2021 09:51:37 CST

Quesalupa Returns to Taco Bell, Thanks to Dairy Checkoff Support The Quesalupa is making a comeback to Taco Bell’s menu and this version is cheesier than its predecessor, thanks to dairy checkoff scientists.

The Quesalupa made its debut in early 2016 as a limited-time only offering but it left quite an impression on Taco Bell’s customers, said Dairy Management Inc. (DMI) senior dairy scientist Mike Ciresi, who works onsite at Taco Bell’s headquarters in Irvine, Calif.

“When you think about the biggest innovative items Taco Bell has ever launched, the Quesalupa is in that bucket,” Ciresi said. “It has a cult-like following and Taco Bell’s customers really wanted the Quesalupa to return to the menu.”

The Quesalupa, which a different DMI food scientist helped create five years ago, features a flaky flatbread shell that is now stuffed with a whole milk mozzarella and Pepper Jack blend. The shell is deep fried before adding traditional taco fillings, including sour cream and cheddar. Ciresi said this version has “significantly more” cheese than the original.

It will roll out nationally on March 11 as a limited-time-only offering for 10 weeks.

“We’re excited to see the Quesalupa come back,” said Liz Matthews, chief food innovation officer at Taco Bell. “It’s one of the cheesiest, innovative products we have and the DMI partnership was instrumental in making this happen.”

Ciresi and fellow DMI scientist Kimber Lew said this new version required some updates to assure it could be produced consistently in more than 7,000 Taco Bell kitchens across the country. They spent nearly two years working with new suppliers and updating the recipe.

“It’s a pretty difficult product to make and it wouldn’t work with how Taco Bell’s kitchens are set up today, which is why it took so long to bring back,” Ciresi said. “Kimber and I put in many hours in our test kitchen formulating the cheese blend inside the shell and evaluating several samples to ensure product consistency.

“It was a long time in the making but it’s really exciting to be able to bring back such an iconic product that is not only good for Taco Bell but is beneficial to our dairy farmers.”

They also are confident the Quesalupa sequel will be very popular with customers.

“When you bite into it, you get that wonderful cheese-pull experience,” Lew said. “You get cheese in every bite.

“The Quesalupa helps to maintain Taco Bell’s place as a leader in innovative menu items. It not only creates buzz around the brand, it also shows that Taco Bell is a hub for tasty, cheesy products that consumers love.”



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Ag on Lincoln Coming up May 13  Sat, 08 May 2021 09:32:31 CDT
  • Cotton Incorporated Hosting Pathways to Progress Webinar   Fri, 07 May 2021 15:47:47 CDT
  • May PorkCheckoff Webinar Features Dr. Jayson Lusk--Sign Up Today!   Fri, 07 May 2021 15:43:29 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m, Friday, May 7  Fri, 07 May 2021 15:38:46 CDT
  • American Farmland Trust Applauds Inclusion of Farm to School Provisions in the Universal School Meals Program Act and the Kids Eat Local Act  Fri, 07 May 2021 15:36:34 CDT
  • Friday, May 7, 2021 Market Wrap-Up with Justin Lewis  Fri, 07 May 2021 15:11:25 CDT
  • The State of: All Politics is Personal  Fri, 07 May 2021 10:17:06 CDT
  • Growth Energy Kicks Off 2021 Executive Leadership Conference  Fri, 07 May 2021 10:04:09 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.