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IHOP releases Bacon Obsession Menu with steakhouse premium bacon, Maple Bacon Milkshake and more

Tue, 20 Apr 2021 08:59:42 CDT

IHOP releases Bacon Obsession Menu with steakhouse premium bacon, Maple Bacon Milkshake and more More than 50% of IHOP® customers order bacon and the chain is capitalizing on the love for the popular breakfast meat with their Bacon Obsession Menu. The limited-time menu includes steakhouse premium bacon, Steakhouse Premium Bacon Burger, Candied Bacon Pancakes and a Maple Bacon Milkshake. National Pork Board provided research and menu ideation to help IHOP bring more consumers in for lunch and dinner.

Bacon lovers, take note. IHOP has a new way to meet your cravings, and it's more than a side of new, thicker bacon.

IHOP introduces a new “Bacon Obsession” menu Tuesday with a steakhouse premium bacon with a maple glaze and limited menu items like Steakhouse Premium Bacon Burger, Candied Bacon Pancakes and a Maple Bacon Milkshake, the company shared exclusively with USA TODAY.

Bacon already is one of chain’s most popular breakfast proteins and more than 50% of customers have bacon with their orders, IHOP President Jay Johns said in an interview, noting the new bacon is five times thicker than the company's regular bacon.

"People love bacon and I think they're going to love this bigger, thicker, more juicy crunchy bacon even more," Johns said.

IHOP is the first national family dining restaurant chain to serve a premium bacon item, usually found in fine dining settings. The first week of the new menu offerings has garnered national media and customer attention.

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Along with the bacon, the special menu is available through June 13 and also features the Steakhouse Premium Bacon "BreakFEAST" combo ($10.99), Steakhouse BLT ($10), Oreo ‘N Bacon Waffle Sundae ($4.99) and the Bacon Lovers Combo ($5 to $6), available only on weekdays. Prices vary by location.

“We like to take cravable and familiar flavors and kind of flip their expectations and get the guests to try something a little different,” Johns said. “A bacon milkshake may sound a little odd, but I bet, at one point, a peanut butter and jelly sandwich sounded odd to someone until they tried it.”

Johns said IHOP is the first national family dining restaurant chain to serve premium bacon that is usually found in fine dining settings. The bacon and special menu are part of the chain’s push to bring more consumers in for lunch and dinner.

All of the items are available for dining in and takeout except for the Oreo ‘N Bacon Waffle Sundae, which Johns says is recommended to eat in restaurants because it might not travel well.

IHOP is not the first restaurant to serve up a bacon shake or dessert.

In 2012, Jack in the Box had a limited Bacon Shake, and a year earlier, Denny’s had a Maple Bacon Sundae as part of its Baconalia festival.


   

 

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