The Sustainability Story for Beef Being Told Via Whiteboard Videos- Take a Look!Mon, 03 May 2021 06:02:50 CDT
The Beef Checkoff continues to educate consumers about the benefits of beef, and whether it is using the Beef. It’s What’s For Dinner. brand or developing campaigns such as “Rethink the Ranch”, promotional efforts are introducing consumers to beef farming and ranching families around the country that raise beef. To coincide with national efforts this spring, the Oklahoma Beef Council (OBC) and Washington State Beef Commission (WSBC) created a series of new sustainability videos for use in social media and digital marketing.
Building upon an earlier video produced by the OBC, which worked to bust myths associated with the sustainability of U.S. beef production, the new videos focus on the positive role beef can play in the environment and in our daily lives. (click on the play button in the video box below to see this first whiteboard video:
The format for the videos is whiteboard animation, which is designed to engage the audience’s attention while easily explaining science-based topics. The videos feature the following themes:
Regenerative Agriculture- Highlights how cattle graze on land that is not suitable for crop production.
Cows Superpower of Upcycling-Explains how cows upcycle plant-based food production leftovers into high-quality protein.
Cows Difference in Your Daily Life Demonstrates how by-products from cattle are used in daily lives from tires to ink and from medications to shampoos.
Cows and Climate- Reveals how the biogenic cycle works with beef production.
To take on the subject of beef sustainability head on, the OBC has also developed a new page focused on sustainability and the many of tough questions asked by consumers. The goal with all of these efforts is to continue Beef Checkoff work to help consumers understand the actual impact of U.S. cattle and beef production versus the perceived impact. Further, the intent is to show the positive ways cattle act as upcyclers in producing a high-quality protein, beef.
To watch the videos, check out the Oklahoma Beef Council's YouTube Channel- available here.
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