Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Sustainability General Session Added to 2021 Cattle Industry Convention Agenda

Wed, 30 Jun 2021 10:16:28 CDT

Sustainability General Session Added to 2021 Cattle Industry Convention Agenda Cattle producers from across the country will descend upon Nashville, Tenn., Aug. 10-12, for the 2021 Cattle Industry Convention & NCBA Trade Show. The annual event is well-known for its educational content, motivational speakers and hot topics. New for this year is an additional general session on the final day of convention entitled “Sustainability: Opportunity, or a Bunch of Bull.”

“Our connection and dependence on natural resources is the reason we must lead and tackle sustainability head-on,” says National Cattlemen’s Beef Association (NCBA) CEO Colin Woodall. “We added this session specifically to provide information about consumer trends, offer the latest science and to discuss whether sustainability could be the cattle industry’s greatest opportunity.”

Cattlemen and women have been conserving natural resources, contributing to the economy and engaging with communities for generations, so sustainability is not a new concept. Sponsored by Roto-Mix, LLC, sustainability session speakers will discuss how the cattle industry offers solutions to the climate change conversation.

The session will include presenters Marty Smith, immediate past president of NCBA; Dr. Jason Sawyer, associate professor and research scientist with the King Ranch® Institute for Ranch Management; Shawn Darcy, NCBA’s senior director of market research; as well as a panel discussion with retail and foodservice leaders.

Panelists Kristine Young, manager of sustainability at Darden; Kyle Kinnard, vice president and divisional merchandise manager of meat and seafood at Sam's Club; and David Norton, president of Sysco’s specialty meat business across North America, will discuss current consumer trends related to sustainability and the programs their companies are putting in place to share the sustainability story.

Smith believes the industry is in a position to promote how cattle positively impact the environment, economy and social fabric in the United States. “In addition to stewarding our natural resources and leading the world on environmentally sustainable beef production, cattlemen and women are also focused on maintaining and building operations that are economically sustainable,” he says.

The additional session not only brings even more educational content to this year’s convention, but it also adds value for convention participants who are attending in person or virtually. A virtual ticket option is available for those who can’t attend the 2021 Cattle Industry Convention in person. CattleCon Remix attendees will be able to stream general sessions, various Cattlemen's College sessions, demonstration arena events and the NCBA Trade Show, and sessions will be made available on-demand following the event.

For more information and to register and reserve housing, visit https://convention.ncba.org/.
   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Texas & Southwestern Cattle Raisers Association announces Cody Maxwell the 2020 Outstanding County Extension Agent  Sat, 24 Jul 2021 07:36:43 CDT
  • House Agriculture Committee to Consider WHIP+ Extension for 2020, 2021 as Senators Boozman, Hoeven Tee Up Similar Package   Sat, 24 Jul 2021 07:32:00 CDT
  • Webinar Overview: Eric Stonestreet Celebrates Pig Farming   Sat, 24 Jul 2021 07:29:31 CDT
  • Friday, July 23, 2021 Market Wrap-Up with Justin Lewis  Fri, 23 Jul 2021 17:07:41 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m, Friday, July 23  Fri, 23 Jul 2021 15:45:26 CDT
  • OKFB Foundation for Agriculture announces $16,000 in Educational Grants  Fri, 23 Jul 2021 13:16:28 CDT
  • Smart Irrigation practices Benefit plants and Budgets  Fri, 23 Jul 2021 13:10:33 CDT
  • Plexus Cotton Market Report - July 22, 2021  Fri, 23 Jul 2021 13:07:16 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.