Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Dairy Defined: Yogurt Rule May Aid Consumer Win on Fake Milk -- If FDA Follows Through

Mon, 12 Jul 2021 10:10:26 CDT

Dairy Defined: Yogurt Rule May Aid Consumer Win on Fake Milk -- If FDA Follows Through It’s a shame to even have to say this, but it’s 2021, so just to be clear: Logic matters. Consistency matters. That’s why a new FDA rule that defines what is and isn’t yogurt has much broader, and potentially very positive, implications in one of the most contested consumer issues of the day – the proper labeling of milk and dairy products.

Background: FDA last month issued a final rule taking effect today that amends yogurt’s standard of identity – the legal definition of what a food is – by modernizing rules to fit changes in yogurt-making technology. It also revokes the previous individual standards of identity for low-fat yogurt and nonfat yogurt. Industry compliance is expected by Jan. 1, 2024.

The new rule is rooted in a response to a citizen’s petition from the National Yogurt Association filed in February 2000. The slow pace isn’t unusual, unfortunately, and undoubtedly there will be quibbles with some details of the 22-page document. There always are. But FDA’s decision is important: It defends principles that support transparent food labeling and protects consumers. And those principles matter well beyond yogurt, with the FDA promising a review of a much larger issue – the labeling of plant-based milk alternatives – by next June.

The rule offers a robust defense of standards of identity, which ensure that consumers purchase products that meet their expectations. As FDA writes, “Any food that purports to be or is represented as yogurt, must conform to the definition standard of identity for yogurt.” So, what’s in yogurt? “Cream, milk, partially skimmed milk, skim milk, and the reconstituted versions of these ingredients may be used alone or in combination as the basic dairy ingredients in yogurt manufacture,” the rule states. And how is yogurt made? “Yogurt is produced by culturing the basic dairy ingredients and any optional dairy ingredients with a characterizing lactic acid-producing bacterial culture.”

In other words: How a food is made, and where it comes from, matters.

The rule also reaffirms the role of nutrition quality in meeting consumer expectations. Discussion of the “nutritional or functional purposes” of ingredients permeates the document, and while the rule allows some flexibility on the need to fortify with Vitamin A in lower-fat yogurts, it restates the basic, crucial role that nutritional value plays in a product’s definition, as evidenced by FDA’s emphasis on the preservation of protein content and nutritional quality in the product’s formulation.

In other words: Whether a food has the nutritional value expected of that food, matters.

So, what could a rule about yogurt mean for the decades-old debate over plant-based imposters? The FDA doesn’t address that issue directly. But it’s clear that non-dairy products that call themselves yogurt don’t fit the identity standard, and a look at nutrition labels shows nothing resembling equivalence between real dairy yogurt and plant-based pretenders.

The basic principles are clear. That makes the implications strong.

If standards of identity matter as much as FDA says it does, then the phrase “the lacteal secretion, practically free from colostrum, obtained by the complete milking of one or more health cows” is critical – because that’s the standard of identity for milk, which FDA is pledged to enforce. And if nutritional integrity is as important to a food’s definition as the yogurt rule says it is, then beverages that are wildly deficient in protein and other nutrients compared to milk, shouldn’t call themselves “milk.”

That’s good news for consumers. But whether encouraging restatements of principles translate into action will depend on how important logic and consistency turn out to be.

If they are, all FDA has to do is 1. Follow its logic and 2. Be consistent (and of course, enforce. None of today’s proliferation of imposters would be a problem if only FDA enforced existing standards of identity and labeling regulations). With that, a path forward on fake milk becomes clear, one in which dairy-product integrity is protected and consumers aren’t led to believe that certain products may provide value that they don’t because of their labeling. Just like the National Yogurt Association – whose petition outlasted its own existence -- we have a citizen’s petition too, filed in 2019. With the yogurt rule complete, our petition should be answerable in much less than 21 years.

FDA has shown its hand in a rule that will help consumers make informed decisions. Extending the logic and consistency of the new yogurt standard to labeling of products using terms like milk, cheese and butter – and then enforcing them -- is long overdue.

The yogurt rule shows that reason can still win out, with standards of identity and nutritional value protected. That matters. A lot.


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Feeder Steers Steady, Feeder Heifers Higher, Steer and Heifer Calves Higher at Woodward Livestock Auction Thursday  Fri, 30 Jul 2021 03:39:42 CDT
  • OSU's Kim Anderson Talks Quality of the Harvested Winter Wheat Crop  Thu, 29 Jul 2021 16:06:20 CDT
  • Lucas Statement on Passage of House Appropriations Minibus   Thu, 29 Jul 2021 15:41:14 CDT
  • Thursday, July 29, 2021 Market Wrap-Up with Justin Lewis  Thu, 29 Jul 2021 14:46:06 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m, Thursday, July 29  Thu, 29 Jul 2021 14:15:41 CDT
  • AEM Applauds Senate Bipartisan Infrastructure Deal  Thu, 29 Jul 2021 14:14:12 CDT
  • Statement of NCFC President Chuck Conner on the Bipartisan Infrastructure Legislation in the Senate  Thu, 29 Jul 2021 14:12:33 CDT
  • Meg Greski With Oklahoma Conservation Commission Explains Journey to Soil Health  Thu, 29 Jul 2021 14:35:23 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.