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Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

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Beef Buzz News


Beef Industry Focuses On Sustainabiity, says NCBA's Alisa Harrison

Tue, 07 Apr 2020 09:37:01 CDT

Beef Industry Focuses On Sustainabiity, says NCBA's Alisa Harrison Sustainability is the buzz word for many industries today, especially the beef industry, says Alisa Harrison, senior vice president of global marketing and research for the NCBA. In our continuing conversation between Harrison and Radio Oklahoma Ag Network Farm Director Ron Hays, we take a closer look at what sustainability actually means for both consumers and the beef industry.

The beef industry has a great sustainability story to tell, Harrison said. Part of that story is focusing on the positive attributes cattle production makes to the environment. Cattle producers use resources to develop a high protein product while rejuvenating the land, Harrison said.

Creating transparency and communicating more with the consumer is a major emphasis for the industry. Last fall industry officials pushed the Beef Quality Assurance (BQA) program into the consumer arena.
“They (the consumers) love knowing there is a quality assurance program in place,” Harrison said.

During the current COVID-19 crisis, beef producers have learned from consumers more about their needs and how to help them.

We want to help them, Harrison said. We’re pushing more information out on all the digital technology platforms and we’ve gotten very sophisticated in using analytics and metrics to learn the best way to spend producers’ dollars, she said.

Click on the LISTEN BAR below to hear more comments from Alisa Harrison as she talks with Ron Hays.

The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   

   

Ron Hays Beef Buzzes with Alisa Harrison
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Beef News

  • California Scientist Believes Cattle Are Not Adding Extra Methane To The Environment  Mon, 01 Jun 2020 09:44:11 CDT
  • Cong. Frank Lucas Suggests Meat Packing Industry Has Become Too Concentrated  Fri, 29 May 2020 10:28:11 CDT
  • Amount of CFAP Payment For Cow/Calf Producers Dependent on Timing and Managment Practices  Thu, 28 May 2020 13:34:18 CDT
  • CFAP Payments For Cattle Producers Close To Estimated Losses Says OSU's Derrell Peel  Wed, 27 May 2020 10:11:58 CDT
  • OSU's Dr. Peel Says Packing Plants Have Incentive To Return To Full Capacity  Tue, 26 May 2020 09:50:06 CDT
  • No Surprises Found in the May USDA Cattle on Feed Report- So Says OSU Economist Dr. Derrell Peel  Sat, 23 May 2020 16:41:14 CDT
  • Animal Rights Activists Using COVID-19 Crisis To Attack Ag Animal Industry  Fri, 22 May 2020 10:30:10 CDT
  • NCBA President Marty Smith Encouraged By Government Aid Program And Packing Plant Progress  Fri, 22 May 2020 03:55:11 CDT
  • Boxed Beef Prices Fall As Supply Chain Catches Up With Demand  Wed, 20 May 2020 10:20:11 CDT
  • Packing Plants Slowly Increasing Capacity But It Could Take Months To Work Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:40:55 CDT
  • Packing Plants Slowly Increasing Capacity But It Could Months To Wrok Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:18:11 CDT
  • Consumers Will Have Plenty of Beef For Memorial Day Cookouts, Says NCBA's Colin Woodall  Mon, 18 May 2020 09:44:12 CDT
  • More Relief Could Be Headed To The Farm, Says NCBA's Colin Woodall  Fri, 15 May 2020 10:38:11 CDT
  • Beef Exports Value Estimated at $1 Billion For U.S. Cattle Producers, Says Dr. Derrell Peel  Thu, 14 May 2020 17:14:56 CDT
  • NCBA's Alisa Harrison Explains New Beef Consumer Research And Memorial Day Campaign  Wed, 13 May 2020 10:27:15 CDT
  • Getting Labor Force Back Online Critical For Packing Plants, says Iowa State's Dr. Lee Schulz  Tue, 12 May 2020 10:01:16 CDT
  • Fomer CBB Chair Chuck Coffey Says It's Our Job to Promote Beef  Mon, 11 May 2020 10:06:23 CDT
  • Ag Economist Bart Fischer Explains Why Beef Trade Must Be a Two-Way Street  Fri, 08 May 2020 10:04:16 CDT
  • Texas A & M Ag Economist Bart Fischer Says Investigation Into Meat Market Collusion is Underway  Thu, 07 May 2020 10:32:18 CDT
  • OSU's Dr. Peel Urges Understanding The Meat Industry Before Making Wholesale Changes  Wed, 06 May 2020 10:30:28 CDT
  • Beef Producers Working To Help Food Service Industry Reopen  Tue, 05 May 2020 09:57:16 CDT
  • Years of Beef Checkoff Research Now Paying Dividends For Consumers, Says NCBA's Alisa Harrison  Mon, 04 May 2020 09:59:18 CDT
  • U.S. Meat Export Industry Ready to Meet The Global Market Demand, Says Dan Halstrom, USMEF President and CEO  Fri, 01 May 2020 09:55:12 CDT
  • U.S. Meat Eport Federation Bracing For Full Impact of COVID-19  Thu, 30 Apr 2020 10:07:11 CDT
  • Trump's Order To Keep Meat Processing Plants Open Will Not Immediately Fill Retail Meat Counter, Says OSU's Derrell Peel  Wed, 29 Apr 2020 10:05:17 CDT
  • Katelyn McCullock, Livestock Market Information Center, Believes Cattle Market Could Get Worse, Depending on Plant Closings  Tue, 28 Apr 2020 10:10:11 CDT
  • Latest Cattle on Feed Report Shows Why There is a Ripple Effect Happening in The Cattle Processing Chain as Cattle Are Being Backed Up Into May and June  Mon, 27 Apr 2020 11:55:13 CDT
  • TCFA President Ross Wilson Requests USDA To Waive COVID-19 Payment Limits  Fri, 24 Apr 2020 17:47:12 CDT
  • OCA's Michael Kelsey Offers Insight Into Cattle Producers Forced to Make Tough Decisions During Uncertain Time  Thu, 23 Apr 2020 10:17:10 CDT
  • The Navigable Waters Protection Rule, Which Replaces The Old WOTUS Rule, Is Now Official. NCBA's Chief Environmental Counsel Scott Yager Explains What That Means  Wed, 22 Apr 2020 10:08:37 CDT
  • As Cattle Processing Drops 20 Percent, KSU's Dr. Glynn Tonsor Offers Hope Beef Demand Will Rebound  Tue, 21 Apr 2020 09:56:32 CDT
  • USDA Coronavirus Funds Tagged For Livestock Producers, But Relief May Be a Month Away, Says NCBA's Colin Woodall  Mon, 20 Apr 2020 09:51:54 CDT
  • Colin Woodall, NCBA CEO, Is Hopefull Meat Packing Plant Closures Are Only Temporary  Fri, 17 Apr 2020 09:55:10 CDT
  • The Live Cattle Futures Market is Relevant, Yet Seems Overly Pessimistic Says Don Close, Rabo AgriFinance Analyst  Fri, 17 Apr 2020 04:56:10 CDT
  • Economist Don Close with Rabobank Compares COVID-19 Impact on Beef Industry to Nixon Era Price Freeze  Wed, 15 Apr 2020 14:28:12 CDT

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