Beef Buzz News
U.S. Meat Export Industry Ready to Meet The Global Market Demand, Says Dan Halstrom, USMEF President and CEO
Fri, 01 May 2020 09:54:52 CDT
Global meat markets are adapting and adjusting to the COVID-19 pandemic and the U.S. meat industry is positioned well to meet the market demands. Dan Halstrom, president and CEO of the U.S. Meat Export Federation spoke with Radio Oklahoma Agriculture Network Associate Farm Director and Editor KC Sheperd this week and said they are ready to meet the world’s needs.
KC Sheperd Beef Buzzes With Dan Halstrom
In Europe, we are enjoying our exclusive U.S. only quota that went into effect Jan. 1 after many years of struggling with this issue, Halstrom said.
The bad news is Europe is struggling with the COVID-19 impact and their food service industry, much like ours in the U.S., has been hit hard, Halstrom said. Two-thirds of U.S. meat was targeted to the food service industry.
Halstrom said the retail meat market is booming in Europe, and elsewhere, and when food service returns, U.S. meat exports will be ready to meet that demand.
The USMEF leader said one of the biggest shifts has been to on-line buying. It was big before COVID-19, but it is becoming even bigger now, especially in Asia.
In Korea you can pull up to the parking lot, order on phone and 20 minutes later it’s delivered to you in the parking lot, Halstrom said. They also have deliveries to common areas of large apartment complexes that are becoming popular, where taking delivery outside is deemed safer.
The USMEF is working on a program in partnership with the JW Marriott Hotel in Seoul, S. Korea, called the JW Safe Meal to Go promotion that is an on-line platform of beef products for order and delivery,
We’re only in the second week but the initial information shows very robust demand, Halstrom said.
He expects the on-line platform to remain a market fixture even after the pandemic is over.
Click on the LISTEN BAR below to hear more of the interview with Dan Halstrom and KC Sheperd.
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