Beef Buzz News
The World Population Still Eating Beef Despite Pandemic Says USMEF's Dan Halstrom
Thu, 10 Sep 2020 08:22:56 CDT
The COVID-19 pandemic has forced the world to change and adapt to new ways of doing things but Dan Halstrom, president and CEO of the U.S. Meat Export Federation, said people are still eating beef.
Halstrom recently spoke with Radio Oklahoma Agriculture Network Farm Director Ron Hays.
It's been a challenge for everybody, Halstrom said. In our case with these global markets the key is we've had to adapt and innovate on the fly, he said.
The meat export official points to Korea as an example of how the USMEF has had to adapt.
Korea back in April and May was one of the first Asian markets to come out of the initial lockdown and things were looking pretty good, Halstrom said.
Unfortunately, we saw a spike in August, and they have gone back in lockdown, so these are the types of things that make it extremely chaotic, especially at the food service level, he said.
The good news is people have not stopped eating beef, Halstrom said.
It's just the way they're eating the beef, switching from food service to retail and back, he said.
Looking ahead, demand is still growing even though COVID-19 has thrown a big curve ball, disrupting normal trends.
The key is to remain flexible in the way we approach these markets, Halstrom said.
In the end we have to remember people are still eating, he said.
Halstrom said the other key is we have to continue to diversify and grow our base of customers.
Central America is a good example and another region is the African continent.
We need to continue to protect our bigger markets while pursuing and expanding other markets, Halstrom said.
Click on the LISTEN BAR below to hear more comments from Dan Halstrom.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Ron Hays Beef Buzzes With Dan Halstrom
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