Beef Buzz News
OSU Graduate Sara Scott Focuses On Correcting Misconceptons About Beef Production And The CAB Brand
Thu, 08 Oct 2020 08:19:49 CDT
Telling the true and accurate story of the Certified Angus Beef ® (CAB) brand while helping consumers have a quality eating experience is the focus today for Sara Scott, newly promoted vice president of foodservice for CAB.
With more than 10 years of experience in distributor and restaurant strategy, training and marketing, Scott knows there can be misconceptions about beef production and the Certified Angus Beef ® brand.
A graduate of Oklahoma State University in agribusiness and marketing, she was raised on a ranch in northern California and today lives on her family's ranch in southeast Kansas.
Created in 1978 by a group of family ranchers, the Certified Angus Beef ® brand is the original brand of premium beef. Each cut meets or exceeds 10 standards for quality more selective than USDA Choice and Prime, ensuring its flavor, tenderness and juiciness.
One of the biggest misconceptions is the length of time it takes to build genetics, Scott said.
Breeding decisions impact the plate years later and we typically use a bull more than one year, she said.
It takes a long time to make changes to meet consumers demands, she said.
Scott said another misconception is that beef is produced by large corporations.
Most cowherds are less than 50 head with that being the family's primary income, she said.
It should make us excited that we have individuals wanting to make a living this way, Scott said.
Our mission statement is to drive demand for high quality Angus cattle using education and marketing tools, Scott said.
Scott said new shipping and delivery methods for consumers have created new opportunities for CAB to work with their food service partners.
We're really amping up our work with partners to make sure whatever picture of beef they have on the website accurately depicts the product, she said.
Scott wants consumers to be confident they are getting the same product online they would in person.
Click on the LISTEN BAR below to hear more comments from Sara Scott.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Ron Hays Beef Buzzes With Sara Scott
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