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Beef Buzz News


CAB's Sara Scott is Helping Consumers Understand How High Quality Beef is Produced

Fri, 09 Oct 2020 08:52:42 CDT

CAB's Sara Scott is Helping Consumers Understand How High Quality Beef is Produced Consumers want to know where their beef comes says Sara Scott, vice president of foodservice for the Certified Angus Beef ģ (CAB) brand. During a recent interview with Radio Oklahoma Ag Network Associate Farm Director and Editor KC Sheperd, Scott explained how they are working to help consumers understand more about cattle production.

It is a great opportunity for cattle producers to be that voice to help consumers, Scott said.

The average American today is three generations removed from the family farm, so itís no surprise they donít know how food is produced, she said.

Raising cattle is not an easy job but producers are passionate about their vocation, as consumers are just as passionate about figuring out where their food comes from, Scott said.

One of the places CAB starts that conversation about food production is between ranchers and chefs.

Being able to connect those two is important because you have folks that are very passionate about their specific parts of the food industry, Scott said.

Scott said when chefs have a better understanding and appreciation for the hard work it takes to get that beef product here, they realize they donít want to mess it up.

Certified Angus Beef is built as a pull through demand system as consumers are willing to pay more for a premium product that meets 10 science-based specifications, Scott said.

Cattle who hit the specifications are worth more.

It takes a lot of effort and work for a producer to have cattle qualify for the premium brand.

The cattle industry has been working very hard the last few years as the quality is incredible, Scott said.

Itís our job working with food service distributors and retailers to get that product sold and make sure producers are paid for their efforts, Scott said.

Click on the LISTEN BAR below to hear more of KCís interview with Sara Scott.

The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for todayís show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   
   

Ron Hays Beef Buzzes With Sara Scott
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