Beef Buzz News
Latest Monthly Consumer Beef Demand Survey Shows Some Concern Going Into Winter, Says K-State's Dr. Glynn Tonsor
Tue, 13 Oct 2020 09:16:45 CDT
Demand for beef has been strong during the summer months but there is concern going into the fall and winter, especially for food service establishments says Dr. Glynn Tonsor, K-State livestock market economist.
Ron Hays Beef Buzzes With Dr. Glynn Tonsor
Tonsor conducts a monthly consumer meat demand study for ribeye steak and ground beef. This is a continuation of a research project started several years ago by Jason Lusk during his tenure at Oklahoma State University. Lusk has moved to Purdue and OSU dropped the study.
K-State's Tonsor picked up the project and on today's Beef Buzz, discussed the latest findings.
The monthly study is underwritten by the beef checkoff and the pork checkoff.
On the retail or grocery store level demand is down slightly but basically flat from August, Tonsor said.
Food service demand is down more as foot traffic has stepped back over the past month, he said.
Going into the fall, restaurants can stretch outside eating with supplemental heating, but winter could see a bearish impact as consumers could be uncomfortable dining inside during the pandemic.
The KSU scientist asked consumers about their willingness to eat inside if there is a COVID-19 vaccine.
Almost 40 percent of consumers surveyed believe by early 2021 there will be a vaccine available, Tonsor said.
Once a vaccine is available, 19 percent said they would have more inside dinning.
Additionally, 32 percent said they would make no change in their eating habits.
This leaves 50 percent that said they will slowly go back to consuming more, Tonsor said.
The survey has several nuggets of hope, and concern going into the winter months, Tonsor said.
For the food service industry, a vaccine might bring you 20 percent of the public quickly.
For retailers at least one-third will continue to demand meat.
Click on the LISTEN BAR below to hear more comments from Dr. Glynn Tonsor.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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