Beef Buzz News
CAB's John Stika Optimistic About The Brand's FutureTue, 10 Nov 2020 09:58:12 CST
For many beef producers, this year can best be described as a “dumpster fire” but that doesn’t mean there haven’t been some good things happen too, said John Stika, president of Certified Angus Beef. Stika recently talked with Radio Oklahoma Ag Network Farm Director Ron Hays about the marketing numbers.
The CAB’s fiscal marketing year flipped over a new page in October and Stika said the past year’s numbers were surprisingly good.
This last year we still managed to sell over a billion pounds of CAB product, Stika said. This is down about six percent but all in all, this is a success, he noted.
At the peak of the pandemic the food service business was off 70 percent and international business was off 60 percent, he said.
However, retail business was up 60 percent as consumers ate more meals at home.
Our food service business has recovered about 70 to 80 percent of pre-covid, Stika said.
There is a lot of optimism going into the new year.
This is our fifth year in a row we’ve exceeded a billion pounds in sales, Stika said and we have plans to have our best year ever.
We’re already off to a good start in our fiscal year which began in October with an excess of 106 to 108 million pounds which would put it in the top 10 sales months in the history of the brand, he said.
While believing there is still a lot of room for increased domestic demand, Stika said international business is a continued important part of the CAB brand moving forward.
We saw our first 5,000 pounds of CAB product headed to China this past month, he said.
Click on the LISTEN BAR below to hear more of Ron’s interview with CAB’s John Stika.
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