Beef Buzz News
Merck Animal Health Has New Technology to Optimize Value For Beef Cow Producers
Fri, 11 Dec 2020 08:19:28 CST
Livestock producers will soon have access to new technology optimizing the value of each of their animals. Dr. Jason Nickell, Merck Animal Health, explained how a new operating unit called Merck Animal Health Intelligence will boost producers’ bottom line.
Ron Hays Beef Buzzes With Dr. Jason Nickell
The new operating units are an effort that has taken place over the last two to four years to bring more value to the producers, Nickell said.
This gives them more information to make better and more informed decisions, Nickell said.
As we get into 2021 beef producers will learn more about this, but it allows the producer to have 24/7 access to their animals, he said.
The technology package uses artificial Intelligence, he said, which provides another set of eyes that goes beyond what the human provides.
We will be focusing on production systems that use artificial insemination or embryo transfers, he said.
For those producers who struggle with estrus detection, we can find those animals that are in heat and alert producers, Nickell said.
This type of technology is similar to precision crop agriculture.
We’re taking a page out of their playbook, Nickell said.
Just as a precision crop agriculture plan would optimize the value in each acre of land, the Merck Animal Health Intelligence unit would do the same thing for animal agriculture, Nickell said.
We can make more precise decisions and optimize the value in each animal, he said.
Click on the LISTEN BAR below to hear more of Ron’s interview with Dr. Jason Nickell.
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