Beef Buzz News
Superior Livestock's Bell Ringer Sale Opens The Year With a Record Number of Cattle Offered
Mon, 11 Jan 2021 08:40:11 CST
Superior Livestock’s Bell Ringer sale kicks off the new year this week with a record number of cattle offered, said Danny Jones, president of Superior Livestock.
Ron Hays Beef Buzzes With Danny Jones
The three-day sale is traditionally held in conjunction with the Denver National Western Stock Show but due to the Denver cancellation and the establishment of the Cattlemen’s Congress in Oklahoma City, the sale has moved to Oklahoma.
We’re pleased that we were able to facilitate the Cattlemen’s Congress here in Oklahoma City, Jones said.
This year the sale is the biggest it’s ever been with about 142,000 head of cattle, Jones said. Last year they had 86,000 head.
This is a nice jump in numbers, and we are pleased people are trusting us with the marketing of their cattle, he said.
Jones attributed the higher sale numbers this year to a possible carry over of cattle due to marketing and tax management.
If you look at it there are 80,000 yearlings and a lot of weaned calves, he said.
We are seeing some real growth in new customer business, he added.
This past year has been a challenge, but we were still able to make it a good year, Jones said.
Jones said they hope to go full bore ahead in 2021.
We anticipate more freedom to get what we want to get done, he said.
The livestock market president said value added cattle with weaning and shots has boosted sales.
The vaccination programs have been a tremendous success, he said.
Jones encouraged producers to be BQA certified.
The BQA process is not that difficult to go through and if you have done it let us know so we can get you a premium price, Jones said.
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