Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


BQA Program Gives Consumers Confidence in Beef Producers, Says Idaho Rancher And Former CBB Chair Kim Brackett

Thu, 18 Feb 2021 10:33:35 CST

BQA Program Gives Consumers Confidence in Beef Producers, Says Idaho Rancher And Former CBB Chair Kim Brackett Consumers today trust the cattle producer but want to be able to verify that trust with science-based facts.

Enter the Beef Quality Assurance program.

Kim Brackett, Idaho rancher, former chairman of the Cattlemen’s Beef Board and chairman of the long-range planning committee for the beef cattle industry, said the industry relies on programs such as the BQA to build trust with consumers.

I think the society we’re living in now our consumers want to trust, but verify, Brackett said.

It helps them knowing the BQA is science-based, best management practices all the way through the supply chain, she said.

Brackett noted it helps them feel better about purchasing beef and almost gives them permission to put beef in their grocery cart.

The Idaho rancher pointed out recent consumer research studies involving the BQA program.

Researchers wanted to know if learning about BQA would alter any of their concerns, she said.

Consumer views were rated before and after learning about BQA.

Results showed their perceptions about the cattle industry improved by 26 percent after learning about BQA, she said.

The 2025 long range strategic plan shines a bright light on BQA which has a long record of success, Brackett said.

We’re learning the BQA may be the best kept secret for consumers, she said.

As a result, the plan will focus on expanding efforts to educate the public about BQA and its impact on animal wellbeing, Brackett said.

Consumers need to know we as producers take our commitment to animal well being seriously, she said.

The industry has a goal to increase BQA certification 10 percent per year.

Another goal is to deliver more transparency to the consumer.

The long-range plan contains a section on creation of sector specific verification tools, Brackett said.

Work has already begun on this area in the feedlot sector, she noted.

The success of the 2025 plan includes options for individual producers to embrace the plan using BQA, she added.

Click on the LISTEN BAR below to hear more comments from Kim Brackett.

The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

   
   

Ron Hays Beef Buzzes With Kim Brackett
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Buyers Will Have Many Choices of Top Line Bulls at Express Ranches Bull Sale March 5  Tue, 02 Mar 2021 08:01:29 CST
  • Today's Herd Bull Vastly Different Than 25 Years Ago, Says Jarold Callahan, Express Ranches  Mon, 01 Mar 2021 08:42:59 CST
  • Cattle Market Forecast Calls For Strong Prices Ahead Says Kevin Good With CattleFax  Fri, 26 Feb 2021 08:51:10 CST
  • New EPA Administration Water Officials Appear Willing to Work With Agriculture Says NCBA's Scott Yager  Thu, 25 Feb 2021 07:41:53 CST
  • Help is on The Way For Cattle Producers Impacted by Brutal Cold Weather And Covid-19 Says NCBA's Ethan Lane  Wed, 24 Feb 2021 08:18:25 CST
  • Data And Information Should Drive Cattle Market Transparency, Not Emotion, Says KSU Economist Dr. Glynn Tonsor   Tue, 23 Feb 2021 08:12:31 CST
  • Latest Cattle on Feed Report Shows There Are Plenty of Cattle in The System, Says OSU's Dr. Peel  Mon, 22 Feb 2021 08:15:22 CST
  • Everyone Agrees, Including Oklahoma Legislature, There Will Be a Cattlemen's Congress in 2022  Fri, 19 Feb 2021 08:53:52 CST
  • BQA Program Gives Consumers Confidence in Beef Producers, Says Idaho Rancher And Former CBB Chair Kim Brackett  Thu, 18 Feb 2021 10:33:39 CST
  • Large Genetic Toolbox Available For Angus Breeders Says AGI's Joel Cowley  Wed, 17 Feb 2021 08:07:00 CST
  • KSU Veterinarian Offers Advice on Keeping Newborn Calves Alive During Brutal Cold  Tue, 16 Feb 2021 10:08:08 CST
  • Latest Technology on Display at Express Ranches Spring Bull Sale March 5th   Mon, 15 Feb 2021 09:35:08 CST
  • When Brutal Cold Hits, Cows Need Extra Energy And Attention, Says KSU Extension Beef Cow Specialist Justin Waggoner  Fri, 12 Feb 2021 08:18:54 CST
  • Tight Corn Supplies Equals Higher Corn Prices And Raises Cost of Gain For Feedlots, Says OSU's Derrell Peel  Thu, 11 Feb 2021 08:37:08 CST
  • Good Nutrition Critical for Keeping Cattle Healthy in Brutal Cold Weather Says OSU Veterinarian Dr. Rosslyn Biggs  Wed, 10 Feb 2021 08:32:21 CST
  • OSU Veterinarian Dr. Rosslyn Biggs Offers Advice on Preparing Cattle For Bitter Cold Temperatures  Tue, 09 Feb 2021 08:41:30 CST
  • Tight Beef Supply Indicated in Latest USDA Cattle Inventory Report Says Katelyn McCullock, LMIC  Mon, 08 Feb 2021 08:30:47 CST
  • Vilsack Makes it Clear During His Senate Ag Committee Confirmation Hearing he Wants More Cattle Market Transparency  Fri, 05 Feb 2021 08:56:06 CST
  • Cattle Play a Major Role in Keeping us Healthy Says Dr. Sara Place  Thu, 04 Feb 2021 08:15:12 CST
  • Widespread Industry Support Helped Get The Livestock Dealers Statutory Trust Law Passed Says LMA's Chelsea Good  Wed, 03 Feb 2021 09:14:13 CST
  • New Law Will Help Livestock Sellers Recover Funds When a Dealer's Check Bounces Says LMA's Chelsea Good  Tue, 02 Feb 2021 08:20:23 CST
  • January Cattle Inventory Report Shows Stability Depsite Pandemic says OSU's Dr. Derrell Peel  Mon, 01 Feb 2021 09:00:43 CST
  • Congressman Frank Lucas Determined to Resolve Cattle Market Manipulation Issue  Fri, 29 Jan 2021 08:30:44 CST
  • RAMP-UP Act Would Benefit Both Livestock Producers And Consumers, Says Cong. Frank Lucas   Thu, 28 Jan 2021 08:29:08 CST
  • U.S. Beef Exports Expected to Increase 10 percent in 2021 Due to Growing E-Commerce Trade Says Dan Halstrom, USMEF  Wed, 27 Jan 2021 08:20:12 CST
  • Latest Cattle on Feed Report Shows Higher Than Expected Placements  Tue, 26 Jan 2021 08:25:41 CST
  • Helping Commercial Cattle Producers Capture Value of Angus Genetics is Troy Marshall's Focus With the American Angus Association  Mon, 25 Jan 2021 08:38:48 CST
  • Oklahoma Cattle Producers Cautiously Optimistic Says OCA's Michael Kelsey  Fri, 22 Jan 2021 08:34:02 CST
  • MOU Between USDA and FDA on Gene Editing is Good Business Says NCBA's Ethan Lane  Thu, 21 Jan 2021 08:24:49 CST
  • January Cattle Inventory Report Expected to Show a Stable U.S. Cow Herd Says OSU's Derrell Peel  Wed, 20 Jan 2021 08:33:42 CST
  • Simmental Cattle Breeders Expect a Great Year After Their Success in 2020  Tue, 19 Jan 2021 08:05:42 CST
  • American Hereford Association Executive Jack Ward Proud of Breed's Genetic Improvements  Mon, 18 Jan 2021 08:17:21 CST
  • Gene Editing Technology Could Soon Be Common Practice For Beef Cattle Industry  Fri, 15 Jan 2021 08:08:55 CST
  • Seedstock Industry Undergone Many Changes in Last 20 Years, Says Jack Ward, American Hereford Association  Thu, 14 Jan 2021 08:06:15 CST
  • 2020 Taught Beef Producers a Valuable Lesson, Says American Angus Assoc. CEO Mark McCully  Wed, 13 Jan 2021 10:42:47 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   2019  |   2020  |   Jan 21  |   Feb 21  |   Mar 21  |   Apr 21  |   May 21  |   Jun 21  |   Jul 21  |   Aug 21  |   Sep 21  |   Oct 21  |   Nov 21  |   Dec 21
        

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.