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Beef Buzz News


Consumer Demand For High Quality Beef Increased During The Pandemic Says Dr. Nevil Speer

Wed, 17 Mar 2021 15:30:18 CDT

Consumer Demand For High Quality Beef Increased During The Pandemic Says Dr. Nevil Speer The beef cattle industry has come a long way during the past pandemic-infused 12 months said Dr. Nevil Speer, director of industry relations for Where Food Comes From, Inc.

Where Food Comes From, Inc., is an independent provider of verification and certification solutions for the agriculture, livestock and food industry.

The company is a resource for third-party verification of food production practices in North America.

Speer was recently interviewed for Beef Buzz by Radio Oklahoma Agriculture Network Associate Farm Director and Editor KC Sheperd.

It really has been a huge challenge, Speer said, of the pandemic, but there has been some really exciting things that we’ve seen in terms of beef demand.

The consumer has been willing to pay for the high-end cuts and invest in facilities to cook at home, he said.

We’re doing a better job of telling the beef story, he added.

Prime beef carcasses have increased and the industry has done a good job of improving genetics, Speer said.

Country of origin labeling is a hot topic and ultimately, we see this as consumer driven, Speer said.

On the issue of electronic ID tags for cattle, Speer said it is unclear if the USDA will step up the process.

Speer said his group is hearing more from retailers who want a more consistent, committed supply of program cattle with their story about animal care and environmental stewardship to tell.

A lot of producers are already doing this, and I think we will see more of this trend, he added.

Click on the LISTEN BAR below to hear more of KC’s interview with Dr. Nevil Speer.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   
   

Ron Hays beef Buzzes With Dr. Nevil Speerr
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