Beef Buzz News
Oklahoma Rancher Jimmy Taylor Working Hard to Increase Beef Demand as a Member of the Cattlemen's Beef Promotion And Research Board
Tue, 01 Jun 2021 08:20:05 CDT
Calling it a great honor, Jimmy Taylor, Cheyenne, Okla., rancher was elected earlier this year as secretary treasurer of the Cattlemenís Beef Promotion and Research Board.
Ron Hays Beef Buzzes With Jimmy Taylor
On todayís Beef Buzz Taylor talks with Radio Oklahoma Ag Network Farm Director Ron Hays about his work on the board.
The beef board represents different segments of the beef industry with 55 percent being cow calf producers, he said. The remainder are background operators, seedstock producers, feedlot owners and auction barn owners.
With their main goal of increasing beef demand, Tayler noted both domestic and international beef demand is strong right now.
In March we set a record in exports, Taylor said, as just over $800 million of beef sales were recorded.
If this continues, we have the potential to set an all-time record for beef values, Taylor said.
The Oklahoma rancher said digital promotions have been used to successfully tell the U.S beef producersí story to consumers.
A good example is the partnership between Oklahoma and Washington state beef councils creating a set of digital videos focusing on infant nutrition and sustainability.
Oklahoma is in the midst of a 10-month digital marketing campaign and consumers have viewed the promotional videos 3.7 million times, he said.
Taylor said demand is also strong for the many ideas to spend checkoff dollars for promotion and education efforts.
Last year we had around $39 million to spend and had $48 million in requests, Taylor said.
He added the board recently met and established a budget for the coming year.
Contractors are supposed to have their first ARís in by June 30th and we will review the proposals at our summer meeting, Taylor said.
Click on the LISTEN BAR below to hear more of Ronís interview with Jimmy Taylor.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for todayís show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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