Beef Buzz News
Oklahoma Rancher Jimmy Taylor Believes Beef Checkoff Dollars Are a Great Investment
Wed, 02 Jun 2021 08:12:43 CDT
Jimmy Taylor, a Cheyenne, Okla., rancher elected earlier this year as secretary treasurer of the Cattlemen’s Beef Promotion Board, said the beef checkoff is helping cattle producers by increasing demand and educating the public.
Ron Hays Beef Buzzes With Jimmy Taylor
On today’s Beef Buzz we continue our conversation with Taylor about some of the research projects funded by the beef checkoff.
Taylor said the variety of projects includes research on such things as greenhouse gas emissions by animal agriculture.
Cattle seem to be a target right now for certain groups trying to put our industry in a bad light, Taylor said.
Some of the information they’re coming out with is not true, he said.
For example, they use a global number for greenhouse gas emissions which is a double-digit percent of the greenhouse gas contribution (by cattle) whereas the actual number for the United States is 2.6 percent, Taylor said.
We’ve done a really good job here with genetics and quality feed where we are not emitting the greenhouse gases they do internationally, he noted.
Another research project is the meat demand monitor run by Dr. Glynn Tonsor at Kansas State University.
It gives us an idea of what is resonating with consumers, Taylor said.
The projects were audited by a third party, Dr. Harry Kaiser, Cornell University, to make sure the checkoff dollars are being spent wisely and determined the return on investment (ROI).
They learned that for every dollar invested, there is $11.91 returned to the cattle industry.
Internationally, that return on every dollar invested is $24.45.
Taylor said because the CBB is made up of people representing all segments of the industry, there is a good support in the country for the projects.
Click on the LISTEN BAR below to hear more of Ron’s interview with Jimmy Taylor.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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