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Beef Buzz News


Dietician Shalene McNeill Says Consumers Enthusiastic About Including Beef in Their Diet

Wed, 08 Sep 2021 09:25:30 CDT

Dietician Shalene McNeill Says Consumers Enthusiastic About Including Beef in Their Diet Beef is a regular part of a nutritious diet - it seems as though this message is beginning to resonate among consumers. Shalene McNeill, registered dietician and human nutrition expert with the National Cattlemen’s Beef Association, told Ron Hays a topic that used to be negative among producers is shifting.

“I have worked on behalf of farmers and ranchers for almost 20 years now,” McNeill said. “Nutrition used to just be a negative topic for us - always an uphill battle.”

Despite beef being a valuable source of key nutrients in any healthy diet, the protein has had a lot of negative media attention in the past, according to McNeill. Just recently, McNeill said awareness among consumers is beginning to change.

“I think the awareness people have about incorporating more protein in their diet … we are seeing that we have more favorable consumer scores than we have ever had,” McNeill said.

More than 70% of consumers align with the fact that beef can be part of a healthy diet, McNeill said. Those high approval ratings help beef demand grow.

“Nutrition is a demand driver,” McNeill said. “For many years nutrition was holding consumers back. They would eat less beef because of concerns about health.”

There are still hurdles for the beef industry to overcome. For instance, the perception of fat in the diet is still a hot topic, according to McNeill. Check out this story that mentions the War on Fat, which started in the 1980s.

McNeill said today, most consumers are supportive and enthusiastic about including beef in their diet.

Click on the LISTEN BAR below to hear more from Dr. Shalene McNeill on how beef is making its comeback as a healthy protein for Americans.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   


   

Listen to Ron's conversation with Shalene here
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