Beef Buzz News
Greg Hanes Talks Fiscal Year 2022 for the Cattlemen's Beef Board
Thu, 02 Dec 2021 11:27:48 CST
Earlier in the year, the Cattlemen’s Beef Board’s $40 million budget was approved for fiscal year 2022. Going forward, Greg Hanes, CEO of the Cattlemen’s Beef Board, told Ron Hays, director of Radio Oklahoma Ag Network, sustainability will be the focus of marking efforts.
“Sustainability has been a really key issue,” Hanes said. “Now, we have all the global climate summits going on - this is definitely a big issue, so we are trying to keep that at the forefront of the industry.”
Hanes said the CBB is also focused on consumer outreach among an incredibly competitive protein market.
“I think this is a chance to continue to push back (against) other animal proteins and plant-based meats,” Hanes said. “Demand for beef is the highest it has been in 30 years, so we really want to keep that momentum going.”
Also important of all is the Beef Checkoff’s communications with producers. Hanes said producers sometimes tell him that he is preaching to the choir when it comes to the Beef Checkoff’s impact on the industry.
“I look at it as an annual report to our shareholders,” Hanes said. “Every producer out there is paying into the Checkoff, so they have a vested interesting in this.”
Hanes said if misperceptions about the beef industry are out there, Beef Checkoff dollars will always be there to educate consumers and counter incorrection information.
Click on the LISTEN BAR below to hear more from Ron Hays and Greg Hanes as they talk about the CBB’s fiscal year 2022. If you missed yesterday’s Beef Buzz with Greg Hanes, check it out here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Ron's conversation with Greg here.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
John Butler with the Beef Marketing Group Communicates to Consumers that the Beef Industry is Sustainable Wed, 18 May 2022 09:46:15 CDT
John Butler with Beef Marketing Group Aims to See All Segments of the Beef Industry Working Together Tue, 17 May 2022 09:44:42 CDT
Fewer Pounds of Beef Coming in the Beef Pipeline Mon, 16 May 2022 09:02:35 CDT
NCBA's Colin Woodall Gives Credit to Cattle Producers for Always Being Sustainable Fri, 13 May 2022 11:08:03 CDT
Dakota Moss Describes Benefits of Utilizing an LRP Program for Cattle Producers Thu, 12 May 2022 09:53:54 CDT
Historically Poor Pasture Conditions to Hit Beef Supplies Ahead Wed, 11 May 2022 11:31:21 CDT
Six Years After Repeal, Senator John Thune Still Wants Mandatory Country of Origin Labeling Tue, 10 May 2022 09:39:50 CDT
USMEF's Erin Borror Suspects Increased Herd Liquidation May Lead to Tighter Supplies in the Future Mon, 09 May 2022 12:29:27 CDT
USMEF's Erin Borror Sees Growth in US Beef Exports for the Remainder of 2022 Fri, 06 May 2022 10:13:22 CDT
NCBA's Ethan Lane Hopes to Ensure Risk Management Tools Are Available for all Sectors of Cattle Production Thu, 05 May 2022 10:37:28 CDT
NCBA's Ethan Lane Believes Grassley-Fischer Bill Wil Not Accomplish What the Authors Are Intending Wed, 04 May 2022 09:18:44 CDT
Dr. Stephen Koontz says Mandated Cash Cattle Trade Will Cost Cow-Calf Producers Tue, 03 May 2022 17:30:26 CDT
NCBA Concerned with the Biden Admin's Plan to Publish their own WOTUS Rule Ahead of the Supreme Court Mon, 02 May 2022 09:03:33 CDT
NCBA's Mary Thomas Hart says U.S. Agriculture Needs a Clear Definition of WOTUS Sun, 01 May 2022 20:37:57 CDT
Don Schiefelbein tells U.S. House Ag Committee that Freedom to Market Matters Thu, 28 Apr 2022 11:20:51 CDT
President-Elect of KLA, Shawn Tiffany, asks Congress not to Limit the use of AMA's Wed, 27 Apr 2022 09:48:23 CDT
OSU's Derrell Peel Says We Could See at Least a 3-4% Decrease in the Beef Cow Herd in 2022 Tue, 26 Apr 2022 06:49:14 CDT
Surprise! Derrell Peel Says Feedlot Numbers Well Above Pre Report Expectations in Latest Cattle on Feed Report Sun, 24 Apr 2022 19:40:48 CDT
Dr. Bart Fischer Says Government-Mandated Cash Cattle Trade Could Reduce Prices to Cow-Calf Producers Fri, 22 Apr 2022 11:00:33 CDT
Cattle Producers Can Strategically Utilize the LRP Program to Secure Profit Thu, 21 Apr 2022 06:49:26 CDT
Dakota Moss Says Cattle Producers Can Benefit from Utilizing a LRP Program Wed, 20 Apr 2022 09:46:06 CDT
Dr. Rosslyn Biggs: Keep an Eye Out for Dust Pneumonia in Cattle During Dry Conditions Tue, 19 Apr 2022 07:53:43 CDT
Andy Holloway on Upcoming Annual Hemphill County Beef Conference Tue, 19 Apr 2022 07:46:21 CDT
USMEF Still Combatting Covid in Today's Global Market, Says Dan Halstrom Fri, 15 Apr 2022 12:29:37 CDT
Dan Halstrom with USMEF Sees 2022 Off to a Promising Start Thu, 14 Apr 2022 13:12:39 CDT
OSU's Derrell Peel Predicts Tighter Cattle Supplies Going Forward in the Drought Wed, 13 Apr 2022 08:26:27 CDT
K-State Researcher Sees Industrial Hemp as Stress Reducer for Cattle Tue, 12 Apr 2022 15:29:42 CDT
Oklahoma Cattlewomen's Beef Advocacy Contest for Youth Winner, Morley Griffith Tue, 12 Apr 2022 15:28:27 CDT
Virtual Fencing and the Advantages for Rotational Grazing with Jimmy Emmons Fri, 08 Apr 2022 08:04:21 CDT
Jimmy Emmons Talks on the Benefits of Starting Down the Road to Soil Health Thu, 07 Apr 2022 13:27:11 CDT
Jimmy Emmons Tells Ranchers to Be Proactive During Dry Times by Prioritizing Grazing Management Wed, 06 Apr 2022 08:42:08 CDT
Latest USDA Prospective Plantings Points to Lower Feeder Cattle Prices Ahead Tue, 05 Apr 2022 11:48:14 CDT
Biden Administration Pushing to Expand Definition of WOTUS Mon, 04 Apr 2022 16:40:44 CDT
Animal Ag Activists Facing Legal Consequences in 2022 for Animal Theft and More Sun, 03 Apr 2022 16:10:43 CDT
NCBA's Ethan Lane Cheers Volunteer and Incentive Based Concepts in USDA's Climate Change Discussions Thu, 31 Mar 2022 20:01:02 CDT
