Beef Buzz News
Clay Burtrum and Others are Getting Down to Business at CattleCon22
Mon, 31 Jan 2022 11:39:56 CST
Folks are gathering in Houston, Texas for the 2022 Cattle Industry Convention and National Cattlemen's Beef Association Trade Show that is set to kick off tomorrow. The oldest and largest event in the beef-cattle industry, people come for a variety of reasons - from shopping for cattle management software to engaging speakers and more.
For industry leaders like Clay Burtrum, the 2021 NCBA Federation Division Chair, the event offers a chance to meet face to face with other producer-leaders who serve on industry committees. He told Ron Hays, senior reporter for the Oklahoma Farm Report that each committee will set goals for the 2023 fiscal year by the time the convention is over and highlighted some of this year's brightest campaigns.
"It is like a clean slate - we are starting over," Burtrum said. "Our grassroots producers are meeting to talk about the plan for this next year."
The federation that Burtrum chairs is made up of the state beef councils from across the country. He said the money pooled through the state councils has funded several exciting projects in recent months.
"We were on the Hallmark Channel this last year - we called it Hallmark 2.0 - really stepped up our game there," Burtrum said. "Sustainability is a big topic (and) beef in the early years was one of the other big projects that we were working on."
After the convention and trade show wraps up in Houston, you can find the NCBA focusing its efforts on the Beef. It's What's For Dinner. 300.
"Feb. 19, we kick it off for year number two of the Beef. It's What's For Dinner. 300," Burtrum said. "We have a lot of events planned and a lot of (new) partners as we move into year two of this."
Burtrum said last year's Beef 300 reached more than 1.9 billion beef-eating consumers. For Burtrum, these campaigns keep beef at the forefront of consumers' minds, allowing the ranching legacy and tradition to live on.
Click on the LISTEN BAR below to hear more from Ron Hays and Clay Burtrum as they talk about getting down to business at the 2022 Cattle Industry Convention and National Cattlemen's Beef Association Trade Show and how that work impacts the industry.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Our coverage on the Oklahoma Farm Report of the 2022 Cattle Industry Convention and the NCBA Trade show is sponsored by Performance Beef from Zoetis. Performance Beef simplifies feed, performance and health data collection, without double data entry or complicated software. Track feed, generate real-time closeout reports, create accurate invoices, record health data at the chute, in the pen or pasture; or analyze performance trends - all in one place with ease. Try the app for yourself by clicking here.
Listen to Ron's conversation with Clay here.
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