Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Agricultural News


Beef Board Chair Anderson Envisions Cattlemen Being the Face of the Beef Cattle Business with Consumers

Thu, 10 Mar 2016 08:39:15 CST

Beef Board Chair Anderson Envisions Cattlemen Being the Face of the Beef Cattle Business with Consumers


As the Chair of the Cattlemen's Beef Board here in 2016, Texas Cattle Rancher Anne Anderson has a vision for today's beef cattle industry. And she is hopeful that beef cattle producers from all across the country will take the challenge of stepping up to tell consumers about how we raise our animals and produce a safe, wholesome product for both the domestic and international markets.


Anderson says in this installment of an interview that she did with Radio Oklahoma Network's Ron Hays that "My greatest goal is that research has told us is that the only way we are going to survive long term is for producers to be the face of the industry" Anderson says there are several steps that must happen, starting with equipping them with the message, then motivating them to do it and then keeping the process front and center with producers so that people who want to encounter a rancher or talk to a rancher or feeder will have the ability to hear about our business first hand and have a chance to clarify misconceptions that consumers not connected to agriculture have.


Anderson says the problem is that so many producers are not comfortable in engaging consumers- and her answer to that is start close to home. She suggests "you don't have to deal with an audience- deal with one- deal with the person in front of you in the grocery store." That one on one in person conversation is a great start- but Anderson says it will take more than that since most of our consumers are miles removed from our producers. She adds that's where social media can be a positive force- she envisions checkoff and others utilizing real ranchers and stocker producers and feedlot operators online- perhaps making them available in chat rooms and special virtual town halls events to answer questions and explain how cattle are handled, fed, doctored and more.


You can hear this third part of Ron's conversation with Anne Anderson by clicking on the LISTEN BAR below. You can also go back and hear Part One that is available here and Part Two that is available here on our Beef Buzz webpage.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   

Ron hays Beef Buzzes with Anne Anderson of the CBB
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Atop the RON Rural Soapbox - Former Secretary John Block  Sun, 25 Sep 2022 15:50:14 CDT
  • Road to Rural Prosperity Features Joey Carter about his movie "Hog Farmer" and his battle To Keep his Farm  Sun, 25 Sep 2022 13:42:02 CDT
  • Superior Livestock's Sept. 22 Video Auction Market Report  Fri, 23 Sep 2022 15:44:12 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. September 23, 2022  Fri, 23 Sep 2022 15:23:02 CDT
  • House Republicans Unveil Commitment to America  Fri, 23 Sep 2022 13:23:28 CDT
  • BASF's Sack Hunger Challenge back for 2022 Kansas State Season  Fri, 23 Sep 2022 13:17:53 CDT
  • Thompson: Commitment to America Will Restore a Robust Rural Economy  Fri, 23 Sep 2022 12:31:08 CDT
  • Integrity Beef Helping Producers Develop Value Added Cattle  Fri, 23 Sep 2022 11:18:31 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.