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Agricultural News

Understanding Consumers Helps Cattle Producers React to Trends in Food Business

Thu, 24 Mar 2016 05:18:59 CDT

Understanding Consumers Helps Cattle Producers React to Trends in Food Business

Everyday consumers'eating behaviors are evolving and those behaviors create trends that the food business has to consider and respond to. This was a topic that was covered by the founder and CEO of Encore Food Solutions, Paul Heinrich, at the 2016 Cattlemen's Day hosted recently by Kansas State University.

One example of a food trend that is not based on science, but sounds "back to nature" is how good of a product is grass fed beef. Heinrich says that consumer beliefs about grass fed beef are often off base from reality.                          

Heinrich also discussed what the word "local" means to consumers, and why this could be a marketing opportunity for at least some cattle producers.

The food industry consultant says that cattle producers should make the effort to keep up with the current thinking of today's consumers, especially younger adults- as he believes that knowing, and then responding to what consumers are thinking is how cattlemen and cattlewomen educating should address current trends.

Heinrich is featured in this edition of the Beef Buzz after he was a keynoter earlier this month at the Kansas State University 2016 Cattlemen's Day.

Heinrich helped establish Encore Food Solutions, based in Richmond, Texas and says of his journey in the food service business on the company's website "I've been in the food business since 1992 and worked for some of the most successful companies in the world. During that time, the only thing that has been consistent is change. Leading companies embrace change and distance themselves from those competitors who struggle to adapt."

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Ron Hays Beef Buzzes with Paul Heinrich of Encore Food Solutions
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