Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   

Agricultural News


Telling Beef's Side of the Story is Key to Building Consumer Confidence

Thu, 21 Apr 2016 21:47:43 CDT

Telling Beef's Side of the Story is Key to Building Consumer Confidence


“Livestock production is causing global warming.”

“Eating red meat will lead to cancer.”

These types of headlines are all too common in today’s media outlets, but Daren Williams, executive director of communications for National Cattlemen’s Beef Association, says issues management is a priority for his organization. Working with journalists and presenting factual information via social media can help reassure consumers the beef they are feeding their families is safe and nutritious.

“It seems like we have issues flying at us from all directions,” he says. “But it’s making sure that our side of the story - because there are a lot of different sides to every story - gets into the conversation.”

Because most consumers are not directly involved in agriculture, they tend to have a lot of questions about modern production practices. Williams says that lack of first-hand experience means beef producers need to be out front talking about these important issues.

“It’s so important that we communicate - through the Beef Checkoff - the story of how beef is raised today and that the consumer hears directly from us,” Williams says.

Williams continues his discussion on the importance of issues management during the latest edition of the Beef Buzz.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

Williams will also join Ron Hays for the weekly In the Field segment on KWTV News9 in the Oklahoma City area on Saturday morning at 6:40 a.m.


   
   

right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Tuesday Afternoon Market Wrap-Up with Carson Horn  Tue, 20 Aug 2019 13:57:17 CDT
  • Oklahoma's Unpredictable Climate Makes Water Management in the State a Challenging Trade  Tue, 20 Aug 2019 12:52:20 CDT
  • Charles Rohla Raising Noble Research Institute Up as a Leader Within the American Pecan Industry  Tue, 20 Aug 2019 12:49:42 CDT
  • Charles Rohla Raising Noble Research Institute Up as a Leader Within the American Pecan Industry  Tue, 20 Aug 2019 12:49:16 CDT
  • Cow-Calf Producers Invited to Learn How to Boost Their Production Efficiency at Integrity Beef Seminar  Tue, 20 Aug 2019 10:15:55 CDT
  • NCBA's Allison Rivera Holds USDA's Dragging Feet to the Fire on FMD Vaccine Bank's Implementation  Tue, 20 Aug 2019 10:13:27 CDT
  • Allendale Estimates Record August 1 Cattle on Feed Total Ahead of Upcoming USDA Report  Tue, 20 Aug 2019 09:36:56 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.