Telling Beef's Side of the Story is Key to Building Consumer ConfidenceThu, 21 Apr 2016 21:47:43 CDT
“Livestock production is causing global warming.”
“Eating red meat will lead to cancer.”
These types of headlines are all too common in today’s media outlets, but Daren Williams, executive director of communications for National Cattlemen’s Beef Association, says issues management is a priority for his organization. Working with journalists and presenting factual information via social media can help reassure consumers the beef they are feeding their families is safe and nutritious.
“It seems like we have issues flying at us from all directions,” he says. “But it’s making sure that our side of the story - because there are a lot of different sides to every story - gets into the conversation.”
Because most consumers are not directly involved in agriculture, they tend to have a lot of questions about modern production practices. Williams says that lack of first-hand experience means beef producers need to be out front talking about these important issues.
“It’s so important that we communicate - through the Beef Checkoff - the story of how beef is raised today and that the consumer hears directly from us,” Williams says.
Williams continues his discussion on the importance of issues management during the latest edition of the Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Williams will also join Ron Hays for the weekly In the Field segment on KWTV News9 in the Oklahoma City area on Saturday morning at 6:40 a.m.
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