In Case You Missed It- Ron Hays Talks In The Field with Daren Williams of NCBAMon, 25 Apr 2016 04:25:00
In CaseYou Missed It- this past Saturday, Ron Hays welcomed Daren Williams of the National Cattlemen's Beef Association as his guest "In the Field" that is seen Saturday mornings during the morning news block on KWTV, News9 in Oklahoma City. Ron and Daren talked about the importance of the beef industry- and individual beef cattle producers- to have an ongoing line of communication with consumers. You can watch their conversation by clicking on the PLAY button in the video box below.
Ron also talked off camera with Daren- and the conversation has been captured in two segments of our daily beef industry, the Beef Buzz. The first of the two segments puts a spotlight on issues management and how beef producers need to coommunicate with consumers- click here to read and listen to that part of the conversation.
The second Beef Buzz is all about the equipping of the rank and file beef cattle producer- and FFA members- in something called the MBA program. Daren explains MBA and how it helps facilitate the conversation between beef producers and consumers- you can read and hear more by clicking here.
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