Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
    
   
   
   
   
   
   
   
   

Agricultural News


Promoting the Industry As a Whole - JBS's Cameron Bruett Talks Grass-Fed and Conventional Beef

Fri, 27 May 2016 22:07:34 CDT

Promoting the Industry As a Whole - JBS's Cameron Bruett Talks Grass-Fed and Conventional Beef


As consumer preference for grass-fed beef rises, Cameron Bruett, head of corporate affairs for JBS, says it’s important to promote the products without “vilifying the great work we’re doing in other areas of agriculture.”



“This is a great opportunity for us as an industry, don’t get me wrong. It’s a great marketing opportunity; it’s a great way to get premiums for certain types of products,” he says. “But we need to construct a narrative that that’s just basically a choice based on maybe taste or quality or things of that nature, but it’s not about good versus evil or bad versus good.”



Bruett says he does not believe in the notion that grass-fed beef is better than conventionally raised beef - and vice versa.



“I think anyone who is involved in American agriculture is producing wonderful products that people should enjoy,” he says. “And there should also be choices in the meat cases in the grocery store, whether that’s grass-fed or conventional.”



When it comes to sustainability, Bruett says it’s hard to make a blanket statement that grass-fed beef is better for the environment than conventional beef. Instead, it depends on a variety of factors specific to each operation.



“You have to look at the geographical region that you’re located in; the challenges of that particular ranch. You’ve got to look at the water table. I mean there is lot that goes into this,” he says. “It’s foolish to think that you can simply say one process is the solution to all of these challenges because it’s not - it’s individualized to that operation.”



Bruett talks more about grass-fed and conventional production methods during the latest Beef Buzz.



The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   



   

right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • OSU's Kim Anderson Talks about the World 2019 Wheat Marketing Year and 2019 Wheat Prices  Thu, 05 Dec 2019 21:08:19 CST
  • Stakeholder Announcement: RMA Reminds Producers Who Received ‘Top-up Payments’ of Crop Insurance Requirements  Thu, 05 Dec 2019 19:05:06 CST
  • NMPF Urges Producers to Enroll in DMC and MFP With Signup Deadlines Approaching  Thu, 05 Dec 2019 18:59:52 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Thursday, December 5, 2019  Thu, 05 Dec 2019 18:52:49 CST
  • Thursday December 5 2019 Market Wrapup with Justin Lewis  Thu, 05 Dec 2019 17:04:42
  • House Ag Committee Members Offer Bi-Partisan Praise for Food for Peace Program  Thu, 05 Dec 2019 16:43:50
  • Pork Board Chairman David Newman Talks Pork Checkoff 4.0  Thu, 05 Dec 2019 16:35:02
  • Animal Ag Alliance Watching the Anti Animal Ag Crowd- Hannah Thompson Weeman Explains  Thu, 05 Dec 2019 10:18:56

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.